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Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued

By Hal Dash Community outreach–or, if you prefer, "community engagement"–has become an essential part of any firm’s toolbox for issues management and/or public affairs. Public relations professionals must be able to adapt and elevate their… Continued

Company: Thrivent Financial Agency: OLSON Timeframe: 2008 Thrivent Financial is a faith-based nonprofit membership organization that has been providing life insurance to its members for a century. Over time, it evolved to also offer financial… Continued

By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued

Company: ClearWay Minnesota Agency: Carmichael Lynch Spong Timeframe: May-November 2007 Every year in Minnesota, tobacco use causes more than 5,600 deaths and is estimated to cost $2 billion in direct health care costs. While there’s… Continued

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued

Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued

By Katie Paine You know it’s a big deal when an admission of guilt on the part of a baseball player makes it into the first presidential press conference of a new administration. But when… Continued

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip… Continued

Winner: Hormel Foods and Burson-Marsteller Campaign: Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a… Continued