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What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while… Continued

The break-room watercooler is a gathering point for conversation, a place where company news is shared and opinions are debated. At the watercooler, employees converse openly and casually with their peers, without the apprehension of… Continued

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in… Continued

â–¶ ROI = Return on Innovation: BusinessWeek, in conjunction with Boston Consulting Group, recently released its annual “Most Innovative Companies” rankings, revealing that the global economic downturn has introduced shifting perceptions of innovation’s role in… Continued

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued

It just might be the worst-kept secret of social media marketing: You can’t make something “go viral,” nor can you force a campaign to generate “buzz.” Rather, these online marketing standards are met only upon… Continued

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints… Continued

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has… Continued

â–¶ Prove It or Lose It: According to a new BBMG Conscious Consumer Report called “Redefining Value in a New Economy,” 77% of surveyed consumers believe they “can make a positive difference by purchasing products… Continued

The big picture is often the hardest to see for communications executives, who—especially given today’s business environment—are constantly putting out fires that ignite unexpectedly. Mired in the crises of the moment, they fail to see… Continued