Subscription Content

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints… Continued

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has… Continued

â–¶ Prove It or Lose It: According to a new BBMG Conscious Consumer Report called “Redefining Value in a New Economy,” 77% of surveyed consumers believe they “can make a positive difference by purchasing products… Continued

The big picture is often the hardest to see for communications executives, who—especially given today’s business environment—are constantly putting out fires that ignite unexpectedly. Mired in the crises of the moment, they fail to see… Continued

They are still coming and they have greater resolve than before: activist shareholders armed with a better idea of how to run your company, or at least of how to extract more cash from it.… Continued

To cut through the clutter and boost your brand’s market share, it’s imperative to use multi-platform tactics, particularly if your program’s aim is to reach multiple audiences, says Stephanie Anderson, head of PR for OSRAM… Continued

â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18%… Continued

Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University.… Continued

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving… Continued