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To cut through the clutter and boost your brand’s market share, it’s imperative to use multi-platform tactics, particularly if your program’s aim is to reach multiple audiences, says Stephanie Anderson, head of PR for OSRAM… Continued

â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18%… Continued

Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University.… Continued

It’s no secret that the “AIG effect” has toned down lavish business events in recent months, but what does that mean for event planning as we look at 2009 and beyond? As communications professionals, you… Continued

â–¶ Less-Great Expectations of Corporate Sponsors: The list of things adversely affected by the recession now includes corporate sponsorships, as consumers are increasingly critical of companies that spend frivolously. According to the study of American… Continued

Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages… Continued

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top… Continued