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As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those… Continued

â–¶ Fortune Favors the Bold: A recent survey of CFOs at Fortune 1000 companies, conducted by DiMassimo Goldstein (DIGO), offers insight into topics ranging from marketing budgets and expenditures to social media use. Among the… Continued

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued

Crisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube,… Continued

At a company event last month, I had the great opportunity to hear a speech by Jeffrey Rayport, chairman of MarketspaceLLC and a former distinguished Harvard Business School professor. He talked about “Customers 3.0,” and… Continued

â–¶ Communications Pros Want Execs to Talk Back: A survey of communications and HR execs conducted by Heyman Associates reveals that while 71% of respondents report getting the right amount of information about the state… Continued

As agencies and clients alike feel the pressure of conducting business as usual during a recession, one common denominator of their relationship is becoming more important than ever: the request for proposal (RFP). Issued by… Continued

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools… Continued

“Social media is not a campaign. It’s a commitment.” These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth… Continued

Whether or not a crisis originated in an online channel, a la YouTube or Twitter, ultimately has no bearing on digital platforms’ role in the subsequent management and recovery strategies. Larry Smith, president of the… Continued