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Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

• Think and act like a business owner. Understand the business situation and the desired outcomes first. The C-suite needs to know you see the situation as it does before you focus on communications strategies… Continued

Since the recession began in December 2007, the U.S. Labor Department has reported 5.1 million lost jobs, with almost two-thirds of those happening within the last three months. For communications executives who are still lucky… Continued

At a company event last month, I had the great opportunity to hear a speech by Jeffrey Rayport, chairman of MarketspaceLLC and a former distinguished Harvard Business School professor. He talked about “Customers 3.0,” and… Continued

â–¶ Communications Pros Want Execs to Talk Back: A survey of communications and HR execs conducted by Heyman Associates reveals that while 71% of respondents report getting the right amount of information about the state… Continued

As agencies and clients alike feel the pressure of conducting business as usual during a recession, one common denominator of their relationship is becoming more important than ever: the request for proposal (RFP). Issued by… Continued

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools… Continued

“Social media is not a campaign. It’s a commitment.” These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth… Continued

Whether or not a crisis originated in an online channel, a la YouTube or Twitter, ultimately has no bearing on digital platforms’ role in the subsequent management and recovery strategies. Larry Smith, president of the… Continued