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Though critical to any organization looking to drive online eyeballs and sales, search engine optimization tactics and terminology can confound the smartest PR pros. PR News asked SEO expert Lee Odden, CEO of TopRank Online… Continued

Explore PR News’ new, easily searchable Case Study, How To and Research premium content databases.

As CEOs head out to attract sales of their company’s stock, a well-executed investor survey identifying key concerns and potential land mines can improve their chances of success.

Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.

Nearly a third of marketing execs polled in a new study say that their companies like a well-defined approach to engaging with customers, while more than a third say they don’t currently measure customer engagement.

As consumers tighten their budgets and consider simpler lifestyles, how should public relations react?

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.

In some organizations, it’s not a question of how public relations supports advertising; instead it’s how advertising adds value to PR.

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.