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The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

Reviewing the scope of PR advocacy among professional organizations, PR News found few efforts toward formal lobbying.

A recent global study of journalists reveals their preferences for receiving content from PR professionals.

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.

When developed and executed properly, PR events can result in an audience’s deep connection to your brand.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

For many PR executives, the dog days of summer means figuring out how to get the most bite out of next year’s budget. PR News analyzes a nonprofit’s communications budget for 2010 to see where companies may be cutting and adding as the year draws to a close.

PR News looks at the top 15 innovative organizations and their Facebook friends.