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A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.

As reputation and trust issues continue to dog corporate America, executive positioning has never been more important.

If your organization is required to prepare and file an annual report, chances are you’re starting the planning phase now for what is, for most, a fairly complex production process that can last for months.

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

For companies doing business in this digital age, every consumer with a smartphone is now a potential reporter with an instant megaphone. For PR executives, promoting and protecting the brand is more critical than ever.… Continued

â–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it… Continued

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.

According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse.