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A majority of advocacy groups use Twitter and Facebook to encourage stakeholders to contact politicians directly.

While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?

For many PR executives, the dog days of summer means figuring out how to get the most bite out of next year’s budget. PR News analyzes a nonprofit’s communications budget for 2010 to see where companies may be cutting and adding as the year draws to a close.

PR News looks at the top 15 innovative organizations and their Facebook friends.

Recessions can force us to rigorously identify our priorities, help us define how we want to cut costs and accelerate spending to build a more efficient and innovative organization.

Planned and executed strategically, public service ad campaigns can help nonprofits build their brand image while netting millions dollars worth of free advertising space and airtime.

â–¶ Social Workers: The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging. Other findings: • E-mail (83%) and… Continued

A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.