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Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults.

Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience.

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study.

Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats.

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint?

A veteran political campaign operative reveals what’s hot and what’s not in engineering a successful campaign or movement.

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts.

Pew Research Center found that news today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know.

Edelman’s fourth annual “Trust in the Entertainment Industry” study found that consumers believe social networks provide a higher value experience compared with other forms of entertainment.

Effective client relationship management is the most crucial and yet often the most elusive aspect of PR agency life.