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Quick Study: Few Companies Supremely Confident in Crisis Response; Social Media Users Suffering From New Malaise

August 22nd, 2011 by

â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just… Continued

PR Video: New Production, Distribution Options Abound, But Old Adage Remains

August 22nd, 2011 by

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

August 22nd, 2011 by

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

Career Wisdom for New Pros: Take the Business Road Less Traveled

August 15th, 2011 by

B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.

Despite Shaky Business Model, Hyperlocal News Opps Abound

August 15th, 2011 by

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

August 15th, 2011 by

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.

Tip Sheet: Five Steps to Retaining Top Comms Talent

August 15th, 2011 by

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued