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While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.