â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just… Continued
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PR Video: New Production, Distribution Options Abound, But Old Adage Remains
August 22nd, 2011 by PRNEWSWhile the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.
+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network
August 22nd, 2011 by PRNEWSWhether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.
Career Wisdom for New Pros: Take the Business Road Less Traveled
August 15th, 2011 by Mary BuhayB2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.
Despite Shaky Business Model, Hyperlocal News Opps Abound
August 15th, 2011 by PRNEWSThe reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.
Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate
August 15th, 2011 by PRNEWSWhile there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.
Tip Sheet: Five Steps to Retaining Top Comms Talent
August 15th, 2011 by Beth HaikenThe PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications
August 15th, 2011 by PRNEWSBy accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste
August 15th, 2011 by PRNEWSâ–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued
Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste
August 15th, 2011 by PRNEWSâ–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued