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Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

As they have done for nearly a decade, e-mail and search form the core of online communication and information gathering.