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â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

Taking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed… Continued

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued

â–¶ Earned and Paid Media Great Together: A study from Synaptic/Kantar finds that consumer-buying trends are significantly impacted when newsworthy earned and paid messages are combined. The combination of earned PR placements with narrative marketing… Continued