Subscription Content

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

1. In December 2011, the Google+ user base surpassed 62 million people.  2. When media training a spokesperson, it’s wise to consider messaging from their point of view.  3. www.prnewsonline.com/news/Quick-Study-Custom-Content-Usage-Soars-SMBs-Buzz-Over-Social-Media-Hispanic-Group-Tracks-Corporate-Inclusion_15876.htmlThere was a decrease of Hispanics… Continued

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

1. A recent study finds that 61% of companies make at least one social media tool available to some or all employees.  2. Despite a general decline in shareholder value, North American companies expect executive… Continued

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

The new year brings new thoughts on just what PR is, and how it can best leverage a changing competitive marketplace.

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.