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As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.

1. The Republican National Convention’s image was marred by an incident involving delegates and a CNN camera person. (p. 1) 2. One tip for picking a PR agency: involve key leaders from the start of… Continued

â–¶ Public Votes “Yes” for Social Media: A Pew Internet & American Life Project survey found that 36% of social networking site users say the sites are “very important” or “somewhat important” to them in… Continued

Firmly firmly integrated into most PR campaigns, digital PR is an integral component of communications initiatives, as audiences engage with multiple digital platforms, be it Facebook, Twitter, Web sites, YouTube or Pinterest. The following 2012… Continued

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

1. Since its public offering in May, Facebook’s stock has fallen to about $20, or half of the IPO price. (p. 1) 2. Nearly 40% of marketing execs find social media measurement and ROI to… Continued

The top campaigns and the people behind them will be honored at the Platinum PR Awards luncheon in New York City on Sept. 14.

By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in,… Continued