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Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

â–¶ iPad Reshapes Content Consuming Habit: Consumers in the U.S. owning Apple’s iPad are using it to replace other media channels and electronic devices, new figures by Brainshark show. Of the 1,300 iPad owners polled,… Continued

â–¶ iPad Reshapes Content Consuming Habit: Consumers in the U.S. owning Apple’s iPad are using it to replace other media channels and electronic devices, new figures by Brainshark show. Of the 1,300 iPad owners polled,… Continued

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

  1. A PR crisis struck Alaskan Airlines when airline staff dropped the ball with a disabled customer. (p. 1)   2. Close to 90% of U.S. Internet users will browse or research products online… Continued

About half of adults worldwide feel overloaded by sharing online.

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

While leaders know that telling stories is a much better communications tool than a policy memo or PowerPoint, they still come up with the darndest excuses for not telling them.