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Today, it is difficult to break through media and marketplace clutter to make a new product stand out–even when it is a breakthrough. Pager manufacturer SkyTel found that one way to stand out was to… Continued

Print and broadcast mat release service News USA, Vienna, Va., has begun an operation in London, England. Established through a licensing agreement, UK News will offer mat release services for distribution of feature article material… Continued

* Fall PR Conference Planned Seeking to go head-to-head with the Public Relations Society of America fall conference, Ragan Communications has planned a two-day “strategic” PR conference for the fall. The Oct. 7-8 conference, the… Continued

The new WOW! consumer online service from CompuServe seeks press materials from companies and PR firms. Information for the adult version of the service should be sent to Kassie Rose, managing editor. Steve Cvengros, managing… Continued

Broadcast monitoring vendors Radio TV Reports and Video Monitoring Services have entered into a limited partnership. Along with sister company Adbank, which archives video clips of advertising, radio and TV monitor Radio TV Reports will… Continued

High-tech tools such as e-mail and CD-ROM offer the PR executive exciting and effective new ways to communicate with and deliver information to the media. They also lead to the risk of high-tech glitches, as… Continued

Responding to our May 27 story (p. 1) on agency searches, marketing consultant Tom Harris wrote to recommend against use of PR executive search firms for the task of identifying and recommending PR agencies. While… Continued

The CreaTECH Conference, held May 23-24 in New York and sponsored by the American Association of Advertising Agencies (4As) and AT&T Worldwide, explored how to creatively use the Internet to enhance your image and your… Continued

A crisis is something most communications executives prepare for but hopefully never have to face. When a crisis breaks, what is it really like? To bring this to life, Canadian crisis counseling firm Mindszenthy &… Continued

If you are looking for ways to handle a corporate crisis–or better yet, prevent it–you may find insights in a new book from amacom. In “Corporate Self Defense,” Steve Albrecht describes a number of well-known… Continued