Broadcast monitoring vendors Radio TV Reports and Video Monitoring Services have entered into a limited partnership. Along with sister company Adbank, which archives video clips of advertising, radio and TV monitor Radio TV Reports will… Continued
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CD-OOPS: Virus Infects Interactive Press Kit
June 3rd, 1996 by PRNEWSHigh-tech tools such as e-mail and CD-ROM offer the PR executive exciting and effective new ways to communicate with and deliver information to the media. They also lead to the risk of high-tech glitches, as… Continued
RECRUITERS FOR AN AGENCY SEARCH?
June 3rd, 1996 by PRNEWSResponding to our May 27 story (p. 1) on agency searches, marketing consultant Tom Harris wrote to recommend against use of PR executive search firms for the task of identifying and recommending PR agencies. While… Continued
CREATECH CONFERENCE SHOWS CREATIVE SIDE OF WEB
June 3rd, 1996 by PRNEWSThe CreaTECH Conference, held May 23-24 in New York and sponsored by the American Association of Advertising Agencies (4As) and AT&T Worldwide, explored how to creatively use the Internet to enhance your image and your… Continued
DEALING WITH A CRISIS: AN HOUR BY HOUR ACCOUNT
June 3rd, 1996 by PRNEWSA crisis is something most communications executives prepare for but hopefully never have to face. When a crisis breaks, what is it really like? To bring this to life, Canadian crisis counseling firm Mindszenthy &… Continued
PR Reading List
June 3rd, 1996 by PRNEWSIf you are looking for ways to handle a corporate crisis–or better yet, prevent it–you may find insights in a new book from amacom. In “Corporate Self Defense,” Steve Albrecht describes a number of well-known… Continued
STUDY: CORPORATE LEADERS NOT HIGH ON PR FUNCTION
June 3rd, 1996 by PRNEWSA major study of top corporate executives contains some troubling findings for PR executives. Several hundred top brass–including CEOs–believe their corporations’ communications efforts are having limited effect, according to the research conducted for the American… Continued
IT IT THE RIGHT TIME TO BUY OR SELL A FIRM?
June 3rd, 1996 by PRNEWSWith the PR agency business booming, many firm owners are deciding that the time is right to sell. While buyers often are looking at a purchase as a way to add new capabilities or snag… Continued
PROMOTIONS/NEW HIRES
June 3rd, 1996 by PRNEWSDavid MacKay was appointed a senior managing director in Hill and Knowlton’s Washington, D.C. office. He was a vice president and group leader in Ketchum Public Relations’ D.C. office. In the same office, Linda Taira,… Continued
BUCKMASTER HEADS H&K/D.C
June 3rd, 1996 by PRNEWSThomas Buckmaster left Fleishman-Hillard’s (F-H) Washington, D.C. office to become the new general manager of Hill and Knowlton’s (H&K) Washington office. Buckmaster also takes the title of chairman of public affairs for H&K. Buckmaster was… Continued