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MONITORING FIRMS IN JV

June 3rd, 1996 by

Broadcast monitoring vendors Radio TV Reports and Video Monitoring Services have entered into a limited partnership. Along with sister company Adbank, which archives video clips of advertising, radio and TV monitor Radio TV Reports will… Continued

CD-OOPS: Virus Infects Interactive Press Kit

June 3rd, 1996 by

High-tech tools such as e-mail and CD-ROM offer the PR executive exciting and effective new ways to communicate with and deliver information to the media. They also lead to the risk of high-tech glitches, as… Continued

RECRUITERS FOR AN AGENCY SEARCH?

June 3rd, 1996 by

Responding to our May 27 story (p. 1) on agency searches, marketing consultant Tom Harris wrote to recommend against use of PR executive search firms for the task of identifying and recommending PR agencies. While… Continued

CREATECH CONFERENCE SHOWS CREATIVE SIDE OF WEB

June 3rd, 1996 by

The CreaTECH Conference, held May 23-24 in New York and sponsored by the American Association of Advertising Agencies (4As) and AT&T Worldwide, explored how to creatively use the Internet to enhance your image and your… Continued

DEALING WITH A CRISIS: AN HOUR BY HOUR ACCOUNT

June 3rd, 1996 by

A crisis is something most communications executives prepare for but hopefully never have to face. When a crisis breaks, what is it really like? To bring this to life, Canadian crisis counseling firm Mindszenthy &… Continued

PR Reading List

June 3rd, 1996 by

If you are looking for ways to handle a corporate crisis–or better yet, prevent it–you may find insights in a new book from amacom. In “Corporate Self Defense,” Steve Albrecht describes a number of well-known… Continued

STUDY: CORPORATE LEADERS NOT HIGH ON PR FUNCTION

June 3rd, 1996 by

A major study of top corporate executives contains some troubling findings for PR executives. Several hundred top brass–including CEOs–believe their corporations’ communications efforts are having limited effect, according to the research conducted for the American… Continued

IT IT THE RIGHT TIME TO BUY OR SELL A FIRM?

June 3rd, 1996 by

With the PR agency business booming, many firm owners are deciding that the time is right to sell. While buyers often are looking at a purchase as a way to add new capabilities or snag… Continued

PROMOTIONS/NEW HIRES

June 3rd, 1996 by

David MacKay was appointed a senior managing director in Hill and Knowlton’s Washington, D.C. office. He was a vice president and group leader in Ketchum Public Relations’ D.C. office. In the same office, Linda Taira,… Continued

BUCKMASTER HEADS H&K/D.C

June 3rd, 1996 by

Thomas Buckmaster left Fleishman-Hillard’s (F-H) Washington, D.C. office to become the new general manager of Hill and Knowlton’s (H&K) Washington office. Buckmaster also takes the title of chairman of public affairs for H&K. Buckmaster was… Continued