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Today, it is difficult to break through media and marketplace clutter to make a new product stand out–even when it is a breakthrough. Pager manufacturer SkyTel found that one way to stand out was to… Continued

Print and broadcast mat release service News USA, Vienna, Va., has begun an operation in London, England. Established through a licensing agreement, UK News will offer mat release services for distribution of feature article material… Continued

* Fall PR Conference Planned Seeking to go head-to-head with the Public Relations Society of America fall conference, Ragan Communications has planned a two-day “strategic” PR conference for the fall. The Oct. 7-8 conference, the… Continued

The new WOW! consumer online service from CompuServe seeks press materials from companies and PR firms. Information for the adult version of the service should be sent to Kassie Rose, managing editor. Steve Cvengros, managing… Continued

Broadcast monitoring vendors Radio TV Reports and Video Monitoring Services have entered into a limited partnership. Along with sister company Adbank, which archives video clips of advertising, radio and TV monitor Radio TV Reports will… Continued

High-tech tools such as e-mail and CD-ROM offer the PR executive exciting and effective new ways to communicate with and deliver information to the media. They also lead to the risk of high-tech glitches, as… Continued

Responding to our May 27 story (p. 1) on agency searches, marketing consultant Tom Harris wrote to recommend against use of PR executive search firms for the task of identifying and recommending PR agencies. While… Continued

The World Federation of Advertisers (WFA) named Malcolm Earnshaw as president. Earnshaw is with Mars Inc., London, England. WFA is based in Brussels, Belgium. (WFA, 011-32-2-502-5740; Mars, 011-44-1- 664-410-000)

The Financial Communications section of the Public Relations Society of America (PRSA) issued a new report, “Communicating Corporate Restructurings.” The $25 report is based on a roundtable conducted last year with executives from ARCO Chemical… Continued

The mid-level staff of PR firms, from which most agency income derives, bill clients for approximately 75 percent of their time on the job, according to a new survey by the Counselors Academy of the… Continued