When planning an anniversary program, public and media attention often is short-lived. A recent program commemorating the 10th anniversary of the Challenger space shuttle disaster demonstrates how a multi-dimensional program can stretch the window of… Continued
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UPCOMING EVENTS:
June 10th, 1996 by PRNEWSJune 11: Congressional Quarterly, “Understanding Congressional Budgeting,” Washington, 202/887-8620. June 11-12: Effective Communications Group, “Advanced Writing and Interviewing,” Dallas, 800/444-2942. June 12: Women Executives in PR, “Annual Meeting,” N.Y. , 203/226-4947. June 12: Public Rels… Continued
AGENCY’S EXECS TAKE CORPORATE JOBS
June 10th, 1996 by PRNEWSTwo top executives of international PR firm The Americas Group, Stamford, Conn., have moved over to corporate positions. Jack Macauley, managing director, joined Philip Morris Management Corp., New York, as director, external relations. Evelyn Mariperisensa… Continued
PR GROUP ELECTS LEADERS
June 10th, 1996 by PRNEWSWomen Executives in Public Relations nominated the following leaders for 1996-97 terms of office: President-elect–Valerie DiMaria, president, GCI Group, New York; Vice President–Dorothy Crenshaw, Stanton & Crenshaw Communications, New York; Secretary–Rita Rodin, director of public… Continued
‘SUMMER CAMPS’ FOR PR
June 10th, 1996 by PRNEWSPR execs looking to hone their skills this summer might consider two week-long training sessions in place of their summer vacation. For investor relations professionals, the National Investor Relations Institute and the University of Michigan… Continued
BURSON TO SPEAK IN WASHINGTON
June 10th, 1996 by PRNEWSHarold Burson, founder chairman of Burson-Marsteller, the world’s largest PR firm, is the featured speaker at the awards banquet of the National Capital Chapter of the Public Relations Society of America. The luncheon for the… Continued
DIRECTORY COVERS N.Y. MEDIA, VIPS
June 10th, 1996 by PRNEWSA newly published directory provides listings of print and broadcast media within New York state. “The New York State Directory” also lists local and state government officials, judges, lobbyists and nearly 500 local chambers of… Continued
U.K. PR GROUP GETS WEB SITE
June 10th, 1996 by PRNEWSThe Institute of Public Relations (IPR), the U.K.’s association of PR professionals, has created a site on the World Wide Web offering membership information, as well as case studies, updates on regional activities and installments… Continued
ONE RECRUITER’S SEARCH PROCESS
June 10th, 1996 by PRNEWSExecutive recruiting firm Spring Associates, New York, which also has a focus on agency review and selection, uses the following process in agency searches. Dennis Spring, president, believes following a rigorous process like this precludes… Continued
STUDENTS TACKLE HURRICANE PROJECT
June 10th, 1996 by PRNEWSSupported by the Amoco Foundation, Public Relations Student Society of America members at Florida International University (FIU) in Miami developed a 72-page hurricane preparedness guide for South Florida residents. Approximately 300,000 copies will be distributed… Continued