Subscription Content

The PR profession is taking a close look at what is working for professional service organizations (e.g. law firms, accounting firms, etc.) and what isn’t. Many recipes for success that existed five years ago have… Continued

June 11: Congressional Quarterly, “Understanding Congressional Budgeting,” Washington, 202/887-8620. June 11-12: Effective Communications Group, “Advanced Writing and Interviewing,” Dallas, 800/444-2942. June 12: Women Executives in PR, “Annual Meeting,” N.Y. , 203/226-4947. June 12: Public Rels… Continued

Eastern nations. Agencies in Spain and Portugal are experiencing strong demand for their services, according to retired PR executives Ray and Juanita Josephs, who met with firm executives in both countries during a recent trip… Continued

Two top executives of international PR firm The Americas Group, Stamford, Conn., have moved over to corporate positions. Jack Macauley, managing director, joined Philip Morris Management Corp., New York, as director, external relations. Evelyn Mariperisensa… Continued

As former Eastern Bloc nations begin building democratic and capitalist societies, the public relations profession there is expanding, as last month’s meeting of the International Public Relations Association (IPRA) in Hungary confirmed. Showing public relations’… Continued

Executive recruiting firm Spring Associates, New York, which also has a focus on agency review and selection, uses the following process in agency searches. Dennis Spring, president, believes following a rigorous process like this precludes… Continued

Women Executives in Public Relations nominated the following leaders for 1996-97 terms of office: President-elect–Valerie DiMaria, president, GCI Group, New York; Vice President–Dorothy Crenshaw, Stanton & Crenshaw Communications, New York; Secretary–Rita Rodin, director of public… Continued

Our May 27 story about clients using third-party firms to assist in agency searches apparently hit a raw nerve with some PR agencies. After receiving responses from some readers, we decided to look more closely… Continued

PR execs looking to hone their skills this summer might consider two week-long training sessions in place of their summer vacation. For investor relations professionals, the National Investor Relations Institute and the University of Michigan… Continued

Print and broadcast mat release service News USA, Vienna, Va., has begun an operation in London, England. Established through a licensing agreement, UK News will offer mat release services for distribution of feature article material… Continued