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PR OFFICE CHANGES

January 6th, 1997 by

Roxann Newman and Peter Roussel – an agency specializing in media relations, internal relations, crisis communication and speech writing – has a new name: Neumann Roussel PR. The business also has a new location: 5120… Continued

JOURNALISM AS USUAL?

January 6th, 1997 by

Communications experts using the Internet to get information for stories or other projects don’t always remember to attribute the information they use to the source, according to a recently released Media Leaders Forum sponsored by… Continued

INVESTOR RELATIONS PAY OFF FOR PROFESSIONALS

January 6th, 1997 by

Investor relations, one of the primary professional genres of many PR programs today, is a lucrative field, according to a recent report, according to a new study. The National Investor Relations Institute, Vienna, Va., reported… Continued

MEDIA INSIGHT: GOOD MORNING AMERICA: SPORTS

January 6th, 1997 by

Section Producers Days to Contact/Days to Avoid Methods Comments Sports Stories just don’t focus on what’s happening in professional sports arenas. Highschoolers also the make the cut. Segment Producer: Josie Kamras, Phone: 212/456-5900, Fax: 212/456-7290… Continued

GOLIN HARRIS EMBARKS ON MEATY CAMPAIGN FOR ARCH DELUXE

January 6th, 1997 by

Whoever says fast food and adults don’t mix apparently hasn’t heard of the McDonald’s "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience… Continued

MEDIA INSIGHT: FORBES MAGAZINE

December 30th, 1996 by

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Advertising/MarketingEverything from fledgling operations to business rebounds are probed. Senior Editor: Joshua Levine: 212/620-2480; Fax: 212/620-1873 Forbes is published every two weeks so editors aren’t working… Continued

INDUSTRY WRAP-UP

December 30th, 1996 by

Report on Meaningful Employee Communication Released The Dallas chapter of International Association of Business Communicators has released a 30-page report on employee communication to top executives at Dallas’ 100 largest companies to help raise awareness… Continued

GROUP EARNS KUDOS FOR WEB PRESENCE

December 30th, 1996 by

As cyberspace becomes a part of the everyday business world, PR professionals can vouch that it’s a communications medium that should be used for all its worth. That’s the trend that companies nationwide seem to… Continued

PEOPLE

December 30th, 1996 by

Pierce Receives Presidential Citation from PRSA Jonathan M. Pierce, APR, vice president of Sawchuck, Brown Associates, Albany, N.Y., received the Presidential Citation from the Public Relations Society of America. He was given the honor for… Continued

ALAN CARUBA ON THE BORING INSTITUTE, DENNIS RODMAN AND OTHER PRESSING ISSUES

December 30th, 1996 by

PR NEWS spoke with PR guru, Alan Caruba, to get an insider’s perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established… Continued