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M&R AGENCY MOVES TO NEW LOCATION, CHANGES NAME

March 3rd, 1997 by

Marquardt & Roche, Stamford, Conn., has changed its name to Marquardt & Roche/Meditz & Hackett and moved from 600 Summer Street to new offices at 999 Summer Street. (M&R, 203/352-0134)

DUFFEY COMMUNICATIONS BRINGS NEWS TO GA. NPR LISTENERS

March 3rd, 1997 by

PR firms looking for ways to promote their companies should remember what one Atlanta, Ga.-headquartered PR house did: Duffey Communications hit a PR goldmine when it recently teamed up with Georgia’s National Public Radio Network… Continued

PRSA FORMS MULTICULTURAL COMMUNICATIONS SECTION

March 3rd, 1997 by

The Public Relations Society of America’s Board of Directors recently approved the formation of a Multicultural Communications Section. Section members will meet May 2 and 3 at the Mid-Atlantic District conference in Wilmington, Del., to… Continued

PRSA CHAPTER MAKES DONATION

March 3rd, 1997 by

The Minnesota Chapter of the Public Relations Society of America and Minneapolis-based PR house Padilla Speer Beardsley each donated – on Feb. 20 – $500 to the Neighborhood Involvement Program in Minneapolis. NIP is a… Continued

WOMEN EXECS IN PR ACCEPTING AWARDS ENTRIES

March 3rd, 1997 by

Women Executives in Public Relations, New York, is accepting entries for the 1997 WEPR Awards for Social Responsibility. The annual award recognizes agencies, corporations and organizations’ cause-related campaigns. The deadline is March 12. Call 212/213-6900… Continued

PUBLIC PERCEPTION PUTS SOME COS. IN DRIVER’S SEAT, OTHERS IN HOT SEAT

March 3rd, 1997 by

It’s no surprise that political correctness has become part of what drives the economic engine of corporate America. But as marketplace competition gets stiffer, PR professionals are finding out that managing public perception will become… Continued

SCELBA, SCELBA, DETITTA & WOLFSON SETS PR PRECEDENT WITH CONDOM AD

March 3rd, 1997 by

Marcom house Scelba, Scelba, DeTitta & Wolfson, Montville, N.J., claimed an industry first by getting the syndicated Howard Stern radio show to run Ansell-America’s LifeStyles Condoms commercials through May. The 60-second spots, which began last… Continued

O&M DROPS PAC BELL ACCOUNT

March 3rd, 1997 by

Ogilvy & Mather, Los Angeles, dropped its less-than-two-year-old $30 million mobile services account with Pacific Bell, Los Angeles, because of a "conflict of interest" due to its Feb. 12 win of the $80 million GTE… Continued

DISHING OUT THE GOODIES TO LURE MEDIA TO RESTAURANT LAUNCH

March 3rd, 1997 by

Wolfgang Puck and Barbara Lazaroff, owners of world-famous Los Angeles Spago restaurant and a line of gourmet frozen foods, are no strangers to the importance of a grand opening. To ensure the success of the… Continued

JOURNALISTS GOING ONLINE MORE FOR INFORMATION

February 24th, 1997 by

Over a third of 600 newspaper and magazine editors reported that staff members go online every day, according to a "Media in Cyberspace" survey released Feb. 19 by the Columbia University Graduate School of Journalism… Continued