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Did Texaco Learn From Crisis? Texaco officials are planning on reviewing their strategy for change and broadening workforce diversity during a one-hour panel discussion at the International Strategic Leadership Conference, sponsored by the Strategic Leadership… Continued

Several big-name PR firms are altering the terrain of the global market with some recent acquisitions: Edelman Public Relations, New York, acquired its 10-person, 15-client Taiwan affiliate, Profiles Corporate Communications Consultants, for less than $1… Continued

1 Norway Street, C-20 Monitor RadioBoston, Mass., 02115; Phone: 617/450-7001 Editor’s Note: You’re sure to find most Monitor Radio journalists refreshingly open to PR. Since they’re always producing and updating news distributed by public radio… Continued

While many of you may think of color as a secondary part of a PR campaign – to make your messages truly stand out you may want to bump color to the top of your… Continued

For PR professionals tethered to the tradition of sending press releases by fax or through general "snail" mail, it’s time to rethink that strategy. Making digital delivery a primary route to reach journalists has become… Continued

Low awareness of genital herpes combined with a rising incidence of the disease has prompted SmithKline Beecham to initiate a broad-based, direct-to-consumer genital herpes education and awareness campaign involving thought-provoking print advertising in leading women’s… Continued

The indoor tanning industry is about to launch a nationwide campaign to convince Americans that moderate exposure to sunlight not only isn’t harmful, but could save 30,000 lives a year by reducing the risk of… Continued

Marketers and PR practitioners are finding that managing perceptions about certain drugs among advocacy groups has become a constant challenge. But working with consumer activists –rather than working against them — can actually aid in… Continued

A new government panel is going to take yet another crack at clarifying the issue of whether women in their 40s should have regular mammograms. Last month, the National Cancer Advisory Board, a panel of… Continued

A study released last week by the National Asian Women’s Health Organization (NAWHO) concluded that Asian-American women in California "are not getting sufficient reproductive healthcare." The study surveyed 674 Asian-American women in six California counties.… Continued