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DuPont, AT&T, Microsoft Leading the Way with Corporate Web Sites

July 14th, 1997 by

The Public Affairs Group Inc. has released the preliminary results of its first-ever study about the best practices in online corporate communications. The survey results, which were reached after a research team looked at 310… Continued

PR & Marketing Calendar

July 14th, 1997 by

July 21-22: InfoCom Group, "Media Relations 1997," Chicago, 800/959-1059. July 31: API, E&P, APME, FACS, "Editorial Issues on the Web," 212/675-4380. August 2-5: American Marketing Association, "Summer Marketing Educators," Chicago, 312/648-0536. August 14-15: American Association… Continued

News: Industry Wrap-Up

July 14th, 1997 by

Crisis Control Starbucks: So Far, The Way to Handle a Crisis Corporate heads who should be savvy enough to realize that public perception and prompt reaction to a crisis can be crisis antidotes might want… Continued

Media Insight: MSNBC

July 14th, 1997 by

1 MSNBC Plaza Secaucus, N.J. 07094; Phone: 201/583-5000 Editor’s Note: On cable, MSNBC is one of the newest innovative concepts going because of the way these entrepreneurs have been able to mix TV and the… Continued

Q&A – Weber’s PR Vision: Global and Internet Driven

July 14th, 1997 by

Larry Weber is chairman and CEO of Weber Public Relations Worldwide, a PR firm with offices in Cambridge, Mass., Palo Alto, Calif., New York, London and Hong Kong which was acquired last year by McCann-Erickson.… Continued

Reporters to PR Execs: ‘Stop Calling Me,’ ‘Yes, I Got Your Fax’ and Other Notables

July 14th, 1997 by

When you’re dealing with journalists on a daily basis, sometimes it can be a craps shoot when it comes to knowing whether or not they’re listening to you – whether your jazzy pitches, your technological… Continued

RNC’s Latest PR Campaign Takes

July 14th, 1997 by

‘Human Touch’ ApproachWhen the Republican National Committee hired a PR firm several weeks ago to conduct a far-reaching grassroots campaign, it reinforced one of the easily forgotten tenets of PR: public affairs is not about… Continued

Federal Marketing Guidelines for Health Plans

July 10th, 1997 by

The following lists some of the key (and most recent) guidelines drafted by the Health Care Financing Administration (HCFA) Office of Managed Care for use by states that allow health plans to market to Medicaid… Continued

Trends And Surveys In The Healthcare Industry

July 10th, 1997 by

Old Social Obstacles Undermine Teen Moms’ New Chance New Chance, one of the nation’s most intensive and better-funded programs for teen moms, found that enrollees were no more likely to become self-sufficient than young mothers… Continued

M&A Watch: An Eye On The Changing Healthcare Climate

July 10th, 1997 by

Who: Foundation Health Systems, Inc. (Los Angeles) and Physician Health Services, Inc. (Shelton, Conn.) When: May 8, 1997 (announced); expected to become official end of year. Total Employees: 1,022-Physician Health Services (PHS); 15,000-Foundation Health Systems,… Continued