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Richie Rich, meet the financially and brand savvy kids of the ’90s. Boston-based Liberty Financial Companies [L], an integrated asset management firm, has had a long-standing interest in teaching kids about investing and corporate America… Continued

September 3-4: Clemson University, School of Professional Studies, "Effective Seminar/Conference Marketing," Chicago, 864/656-3990. September 10-13: Society for Healthcare Strategy and Market Development, "2nd Annual Educational Conference and Exhibits," Palm Springs, Calif., 312/422-3738. September 15-16: International… Continued

Hoping to increase its national and international visibility, The Anderson School at UCLA has created a new marketing and media relations department. The new department will implement a new marketing plan for the school, led… Continued

Hispanic Marketing New Spanish Consumer Guides Close the Communication Gap To help millions of Spanish-speaking Americans better understand instructions, warnings, and other information on how to use nonprescription medications, the National Consumers League (NCL) recently… Continued

Health maintenance organizations enter into contracts with subscribers and other contracts with physicians who provide health care services to subscribers. Recent legal developments suggest that HMOs may be obligated to disclose to their subscribers the… Continued

To make doing drugs "uncool" for teens, healthcare marketers have to do more than preach it, by backing up anti-drug messages with useful incentive-based strategy that this trendy target can relate to and immediately benefit… Continued

Important Niche Market Found in Family Caregivers Marketers of consumer healthcare products would be smart to target the more than 25 million family caregivers in this country, according to a recent survey by the National… Continued

When the Centers for Disease Control and Prevention (CDC) recently released its Morbidity and Mortality Weekly Report (MMWR) citing that an HIV-positive man may have infected his female sexual partner through open-mouthed kissing, CDC communicators… Continued

Capturing the attention of a difficult-to-reach target like physicians requires not only imaginative campaign ideas but marketing strategy that immediately answers the doctors’ question "What Do I get for my limited time?" Managed care, with… Continued

August 11-13: Winning Strategies for Corporate Communications in Healthcare Organizations; International Quality & Productivity Center. San Francisco, Calif. 800/882-8684. August 15-19: American Psychological Association annual convention. APA. Chicago. 202/336-6008. August 25-26: Symposium on Integrated Healthcare;… Continued