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When the marketers at PHAMIS Inc. (Public Health Automated Medical Information Systems) geared up to launch its corporate identity campaign last Fall, they went to the Himalayan mountains. PHAMIS and its agency, Phinney Bischoff Design… Continued

"Psychographics." It sounds like the doodles you made with Spiro-Graph kits when you were a kid. But it’s actually a proven scientific method for segmenting the population into distinct groups of personality types – and… Continued

For many state health departments where heat descends upon its markets only in the summer months, educating the public on heat-related emergencies and risk factors requires highly orchestrated public education campaigns that county health departments… Continued

The following lists some of the key (and most recent) guidelines drafted by the Health Care Financing Administration (HCFA) Office of Managed Care for use by states that allow health plans to market to Medicaid… Continued

Old Social Obstacles Undermine Teen Moms’ New Chance New Chance, one of the nation’s most intensive and better-funded programs for teen moms, found that enrollees were no more likely to become self-sufficient than young mothers… Continued

Who: Foundation Health Systems, Inc. (Los Angeles) and Physician Health Services, Inc. (Shelton, Conn.) When: May 8, 1997 (announced); expected to become official end of year. Total Employees: 1,022-Physician Health Services (PHS); 15,000-Foundation Health Systems,… Continued

July 17-19: Understanding Managed Care (An Introduction For Managers New to Managed Care). American Association of Health Plans. Washington, D.C., 202/728-4040 September 10-13: Second Annual Educational Conference of Healthcare Strategy and Market Development. Desert Springs,… Continued

The days of winning over Medicaid recipients through overly aggressive direct marketing incentives are quickly coming to an end, as more and more state Medicaid agencies are stepping up efforts to "protect the healthcare interest"… Continued

CTA Launches IR Cafe Carl Thompson Associates has apparently rocked the PR industry by breaking tradition with some risky Internet moves. The company, through its new IR (Investor Relations) Caf, is turning some cyber heads… Continued

July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute, "Technology in IR," Boston, 703/506-3570. August 3-29: Columbia Business School, "The Columbia Senior Executive Program," Harriman… Continued