Subscription Content

If you’re a PR exec or professional who’s been wedded to the use of video news releases and satellite media tours, here’s another electronic bride you shouldn’t be forgetting: the Public Service Announcement. PSAs, the… Continued

Money MagazineTime/Life Bldg.-Rockefeller Center New York, N.Y. 10020; Phone: 212/522-1212 Editor’s Note: With a circulation of around 2 million, Money magazine is worth establishing a rapport with because of the number of consumers you can… Continued

Bill McLaughlin provided insight into what it takes to court the right clients to replace lost revenue when a relationship with a major client ends: When considering a new deal, talk to the analysts and… Continued

It wasn’t an easy decision, but choosing not to compete for an account that would have brought in a projected $2.6 million in revenue this year was in fact a wise decision for Lois Paul… Continued

Corporate America has yet to address multiculturalism, and the PR industry, which should be a leader in this realm, has been just as unresponsive. The fact that there are few statistics about multicultural PR, alone,… Continued

On June 16, PR NEWS ran the first group of recent PRSA Silver Anvil Award winners who were recognized at a June 12 banquet. Here’s the remainder of the winners: Marketing Business to Business Financial… Continued

Media analysis is becoming one of the best-leveraged tools for showing whether your messages are being looked at, understood and effectively conveyed by the media. Yet it is a tool gathering dust in the corporate… Continued

July 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued

The Internet opens a whole new world of placement opportunities. Following are some new sites or sections of existing sites that accept story pitches. TECHNOLOGY Internet.com http://www.internet.com: Explores new technology and provides Internet news. Contact:… Continued

750 RIdder Park Drive San Jose, Calif. 95190-0001; Phone: 408/920-5444 Editor’s Note: With a daily circulation of 287,275 and a Sunday circulation of 347,275, the San Jose Mercury News, owned by Knight-Ridder, is worth having… Continued