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Healthy Start Prenatal Care Programs Gets $50M Boost Prenatal care initiatives just got a multi-million-dollar boost from Congress. Health and Human Services (HHS) Secretary Donna E. Shalala announced earlier this week that Healthy Start grants… Continued

Key: Roll/Key Characteristics Habit Building Steps Frequency Assessment Leader To be viewed as a a loyal leader, within the organization and community, who works diligently, through measurable results, to improve the health status of those… Continued

AHA Releases New Ownership Guidelines In the wake of hundreds of hospital mergers and acquisitions that are taking place at a dizzying speed, the American Hospital Association has just released its "Principles & Guidelines for… Continued

Although the American Hospital Association is targeting hospital and health system leaders with these guidelines, their execution requires key PR/marketing input and strategy during the contemplation stage of new ownership. Here’s a heads up on… Continued

Demonstrating that you have PR/marketing leadership skills requires more show than tell, it often means putting pen to paper to visualize the steps necessary to achieve your "big picture" goals. When Deb E. Atchley, director… Continued

After showing record losses of $13 million in 1996, the writing was on the wall for the University of Michigan Medical Center (UMMC), based in Ann Arbor, to tighten its spending by cutting $200 million… Continued

To help diabetes sufferers get their disease under control, the New York-based healthcare agency Consumer Healthworks used a wake-up call approach in its national DTC print roll out of Glucophage, an oral diabetes medication by… Continued

Most HIV-Infected Americans are Aware of Their Status AIDS awareness is at an all-time high for those who carry the HIV infection, according to the latest research from the Centers For Disease Control and Prevention.… Continued

Although the skill of planning for and handling a crisis rests on a lot more than fancy footwork, when the press comes a-callin’, Kamer-Singer & Associates Inc., San Francisco, holds that crisis management relies on… Continued

It’s a given that more companies are trying to find ways of cutting travel costs and linking up execs (because of the growing tide of virtual offices and remote workers, not to mention the so-called… Continued