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Turning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation. "Unfortunately, I’m usually… Continued

Many corporations today are relying on outsourcing as much as in-house expertise for their PR efforts, with more than one-fifth of companies operating on external and internal budgets that are $250,000-$500,000, according to a recent… Continued

It’s been a vexing situation for the automobile industry: air bags, originally designed to protect passengers, were found to cause injury and even death to small children who were sitting in the front seat when… Continued

October 7: Women Executives in Public Relations, "Season Kickoff Event" to announce new board, New York, 203/226-4947) October 7: Global Technology Communications, "Global Information Technology Marketing/Public Relations," Redwood Shores, Calif., 415/638-3416. October 14-17: Institute for… Continued

In other cyber news, a just-released study by the National Foundation for Women Business Owners debunks some myths about how technology- and Internet-savvy women really are (it’s typically been reported that men have embraced online… Continued

According to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued

Outsourced PR specialists and corporate communicators for food companies are going to be devoting more time and resources to damage control and reputation management if a new survey holds true, according to CMF&Z Public Relations,… Continued

Editor’s Note: We’re not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we’ve attempted to gain entree, that this bunch (the paper has a daily… Continued

The tide’s turning – and PR’s getting a bigger slice of the financial pie. That’s according to a just-released survey that reveals in-house and agency budgets have increased 30 percent in the past year. The… Continued

There are many days when we hear the evening news and utter a loud prayer to thank God (and anyone else who’s listening) that we’re not on the front lines of a particular crisis. And,… Continued