Cyber PR Small Businesses Increase Net Reliance: Marcom to Follow? If a new study holds true, communications execs at small businesses best brush up on their online know-how and become more proficient at managing the… Continued
Subscription Content
New York Times.com
October 27th, 1997 by PRNEWS1120 Avenue of the Americas, 6th Floor New York, N.Y. 10036; Phone: 212/597-8001 Editor’s Note: Even though a large percentage of the content at http://www.nytimes.com mirrors what’s in the print version, the Web site also… Continued
Bettering Your Online PR Tracking
October 27th, 1997 by PRNEWSIt’s difficult keeping up with what’s happening in PR in the online universe. Here are some tips worth keeping on hand: 1) To find out what your competition is doing, visit Web sites and find… Continued
Do You Have A Risk Communications Plan?
October 27th, 1997 by PRNEWSWASHINGTON, D.C.-A panel of three experts from the International Public Relations Exchange (IPREX) team tackled the importance of having a risk communication plan in place before a crisis hits, during a live broadcast taping here… Continued
Oilers Hire Firm to Court Fans in Rival Cities
October 27th, 1997 by PRNEWSThe foundation of grassroots PR is campaigns that are indigenous and distinctly connected to the jurisdictions where they happen. But the Tennessee Oilers has decided to court two different cities, Nashville and Memphis, to make… Continued
Industry News
October 27th, 1997 by PRNEWSMoves at the Top Richard S. Kline, former president of Shandwick USA, has been named executive VP of Fleishman-Hillard, the entity just acquired by Omnicom. (FH, 314/982-1700) Stephen Chaudet, VP for state and local government… Continued
Communicating With Employees: Walk The Talk, Forget the Lip Service
October 27th, 1997 by PRNEWSAs companies enter into more acquisitions and mergers and start new divisions, employee programs need to be created that are fresh and as diversified as the companies that head them. Gone are the days of… Continued
Burson-Marsteller Executive Shares Her Savvy Media Tactics
October 20th, 1997 by PRNEWSDawn A. Alexander, director of public affairs for Burson-Marsteller in Washington, D.C., last year received the Washington Region Harold Burson Employee of the Year award for her exemplary handling of media relations. A relative newcomer… Continued
Chrysler Stops Pre-Notification Policy
October 20th, 1997 by PRNEWSChrysler Corp., which had come under months of media scrutiny after The Wall Street Journal reported in April that the company required that the magazines in which it places ads provide summaries of upcoming content,… Continued
Monitoring News Groups: An PR Imperative That’s Not Very Costly
October 20th, 1997 by PRNEWSChat rooms and news groups are quickly evolving into venues that can’t be ignored if you plan on becoming not only adept, but a forerunner, in effectively managing PR on the Internet. And although they’ve… Continued