Moves at the Top Richard S. Kline, former president of Shandwick USA, has been named executive VP of Fleishman-Hillard, the entity just acquired by Omnicom. (FH, 314/982-1700) Stephen Chaudet, VP for state and local government… Continued
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Communicating With Employees: Walk The Talk, Forget the Lip Service
October 27th, 1997 by PRNEWSAs companies enter into more acquisitions and mergers and start new divisions, employee programs need to be created that are fresh and as diversified as the companies that head them. Gone are the days of… Continued
Employee Morale is Key as Cos. Hire More Workers
October 27th, 1997 by PRNEWSAs a communications executive, it’s a near guarantee that you’ll be handling more employee communications in the future. A study released Oct. 22 by the American Management Association shows that 73 percent of 1,168 firms… Continued
Without Grassroots PR in Place, Dateline NBC Story Might Have Zapped Co.
October 27th, 1997 by PRNEWSDon’t count on your media-relations efforts with high-profile media outlets as your only PR salvation, because when you invite national press coverage, you also welcome press scrutiny. But to mitigate any damage, it’s important to… Continued
Calendar
October 27th, 1997 by PRNEWSNov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued
Market Trends
October 27th, 1997 by PRNEWSCyber PR Small Businesses Increase Net Reliance: Marcom to Follow? If a new study holds true, communications execs at small businesses best brush up on their online know-how and become more proficient at managing the… Continued
Industry News
October 20th, 1997 by PRNEWSOn the Radar Screen: E&P Takes on Printer Editor & Publisher decided last week to take the PR bull by the horns and issue a press release about a disagreement it had with the Richmond,… Continued
To Excel on the IMC Playing Field, You Have To First Get Marketing in Your Mitt
October 20th, 1997 by PRNEWSTo be taken seriously as a valued PR counselor within the world of integrated marketing communications, you must first develop a marketing mindset. Without it, how can you possibly understand how a marketing manager thinks… Continued
When Chips Are Down, Nabisco Offers Lesson That Media Eats Up
October 20th, 1997 by PRNEWSIt was a textbook worst-case scenario and a corporate nightmare. Last October, a third grade class in a small North Carolina town had counted the chocolate chips in an 18-ounce bag of Nabisco Biscuit Company’s… Continued