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Market Trends

October 27th, 1997 by

Cyber PR Small Businesses Increase Net Reliance: Marcom to Follow? If a new study holds true, communications execs at small businesses best brush up on their online know-how and become more proficient at managing the… Continued

New York Times.com

October 27th, 1997 by

1120 Avenue of the Americas, 6th Floor New York, N.Y. 10036; Phone: 212/597-8001 Editor’s Note: Even though a large percentage of the content at http://www.nytimes.com mirrors what’s in the print version, the Web site also… Continued

Bettering Your Online PR Tracking

October 27th, 1997 by

It’s difficult keeping up with what’s happening in PR in the online universe. Here are some tips worth keeping on hand: 1) To find out what your competition is doing, visit Web sites and find… Continued

Do You Have A Risk Communications Plan?

October 27th, 1997 by

WASHINGTON, D.C.-A panel of three experts from the International Public Relations Exchange (IPREX) team tackled the importance of having a risk communication plan in place before a crisis hits, during a live broadcast taping here… Continued

Oilers Hire Firm to Court Fans in Rival Cities

October 27th, 1997 by

The foundation of grassroots PR is campaigns that are indigenous and distinctly connected to the jurisdictions where they happen. But the Tennessee Oilers has decided to court two different cities, Nashville and Memphis, to make… Continued

Industry News

October 27th, 1997 by

Moves at the Top Richard S. Kline, former president of Shandwick USA, has been named executive VP of Fleishman-Hillard, the entity just acquired by Omnicom. (FH, 314/982-1700) Stephen Chaudet, VP for state and local government… Continued

Communicating With Employees: Walk The Talk, Forget the Lip Service

October 27th, 1997 by

As companies enter into more acquisitions and mergers and start new divisions, employee programs need to be created that are fresh and as diversified as the companies that head them. Gone are the days of… Continued

Burson-Marsteller Executive Shares Her Savvy Media Tactics

October 20th, 1997 by

Dawn A. Alexander, director of public affairs for Burson-Marsteller in Washington, D.C., last year received the Washington Region Harold Burson Employee of the Year award for her exemplary handling of media relations. A relative newcomer… Continued

Chrysler Stops Pre-Notification Policy

October 20th, 1997 by

Chrysler Corp., which had come under months of media scrutiny after The Wall Street Journal reported in April that the company required that the magazines in which it places ads provide summaries of upcoming content,… Continued

Monitoring News Groups: An PR Imperative That’s Not Very Costly

October 20th, 1997 by

Chat rooms and news groups are quickly evolving into venues that can’t be ignored if you plan on becoming not only adept, but a forerunner, in effectively managing PR on the Internet. And although they’ve… Continued