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Steve Alexander, from director of community relations to VP of public affairs at California’s largest PR firm, Stoorza, Ziegaus & Metzger, San Diego. Rachel Bloom, from program manager for communications to communications group manager, communications… Continued

Burson-Marsteller, New York, named Graham Phillips chairman of the global perception management division; Phillips is the former chairman and CEO of Ogilvy & Mather Worldwide, New York. Chase Manhattan Corp., New York, named Nancy Israel… Continued

The competition between WorldCom and GTE Corp. to acquire MCI Corp. is only the latest in a series of massive takeovers or mergers transforming companies around the world. Not only does "global competition" drive corporate… Continued

Mitsubishi Motor Manufacturing of America may be in the business of manufacturing cars, but what they really manufactured last year was some of the worst PR we saw. And it’s a communications nightmare – that… Continued

‘Audits are about esprit de corps and finding out if you have it.’ If your company is struggling to find out how well it’s coordinating external and internal messages, turning to a third party to… Continued

Nov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued

Win-win (for both you and the press) media relations tactics aren’t always easy to come by, but adding radio media tours to your PR toolbox is a definite winner. TIME’S RUNNING OUT: We are currently… Continued

The economic climate for those searching for jobs is on an upswing, according to a recent survey. The American Management Association has released a study that shows that job elimination and downsizing dropped to their… Continued

Who: Hospitals and clinics at the University of California-San Francisco and Stanford University. The new system will be called UCSF-Stanford Health Care. When: November 1 (effective date) Total PR/Marketers: 7 to 8 corporate communicators plus… Continued

When compared to a wide range of hospital length of stays, HMO patterns are similar to fee-for-service patterns, according to a new study by the American Association of Health Plans (AAHP). The organization represents more… Continued