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Mainstream job sites like careerpath.com have become commonplace information sources for companies in the recruitment mode or professionals on the job trail. And regularly tracking Web sites that are devoted to job-seeking professionals is an… Continued

On the Radar Screen AT&T Issues Rare Statement In Response to USA Today In a precedent-setting move, AT&T [T] issued a press release Nov. 14 in response to a same-day story that ran in USA… Continued

The weight of measurement – which is undergoing a metamorphosis as experts prod and poke at its worth – will be based on setting parameters long before a PR campaign or program gets off the… Continued

Making the concept of saving for a rainy day sound fun to elementary students while convincing thousands of bankers from around the country that this was a worthwhile project (since children’s accounts aren’t big profit-makers),… Continued

Nov. 18-21: The Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-4545. Nov. 19-20: Public Affairs Council, "New Jersey State Government Relations Workshop," Princeton, N.J., 202/872-1790. Nov. 19: PRSA/NCC’s PRONet, "Pre-Thanksgiving Happy Hour and Food… Continued

Strongest BrandsFaring Well During Recent Roller-Coaster Market General Electric Microsoft Compaq Gillette Intel Boeing Coca-Cola Xerox Procter & Gamble IBM FedEx Bristol-Myers Hewlett-Packard Wal-Mart Johnson & Johnson Motorola Eastman Kodak Walt Disney Honda Motor Campbell… Continued

Editor’s Note: Like every other major media outlet, the climate in the editorial office at the Boston Globe is always frenetic. Due to the controversy surrounding British au pair Louise Woodward, life has been crazier… Continued

Locating a speaker for your next conference or event no longer means flipping endlessly through a pile of "expert encyclopedias." The Web is loaded with sites created to help meeting planners and PR executives track… Continued

NASHVILLE – If Andy Warhol were still alive today, he might say that the public relations profession is finally having its 15 minutes of fame. But based on the Public Relations Society of America’s annual… Continued

Eddie Bauer’s Race Relations: The Fabric of Bad PR This week we analyze some timely and some not-so-timely responses to crises. The first example involves Eddie Bauer and the lesson we learn is that due… Continued