Subscription Content

BBC Television Centre; Wood Lane, London W12 TRJ Phone: 44 (0) 181-743-8000 Editor’s Note: The BBC is, no contest, one of the toughest outlets to sell on the worth of PR since several execs told… Continued

In the gamut of potential PR campaigns, those targeted to improve community relations are perhaps the hardest to gauge. Your customers are, in a sense, a captive audience, linked to your firm by the bonds… Continued

As the holidays approach, companies typically try to find ways to cozy up to consumers, often working overtime to make their publics aware of charitable and humane causes. But perhaps more relevant than this seasonal… Continued

Who: Eastern Pennsylvania Network (EPHN-Bethlehem, Pa.) is partnering with Blue Health Network (BRHN-Pottsville, Pa.) When: Nov. 1 (effective date) Total PR/Marketers: 1 marketing director, 2 marketing sales reps (no staff was cut) Effect on PR/Marketing:… Continued

Quality Initiatives N.J. Becomes First State to Use AMA’s Quality Program New Jersey will be the first state in the nation to test drive the American Medical Association (AMA) American Medical Accreditation Program (AMAP). The… Continued

Patient confidentiality is hanging in the balance as legislators and policy makers haggle with federal standards protecting medical records. While fine-tuning on the Health Insurance Portability and Accountability Act of 1996 (HIPAA) – which calls… Continued

To get docs to attend a birthing center grand opening, agency marketers at Aloysius Butler & Clark (ABC) relied on picture-perfect vanity for its JFK Medical Center client in Edison, N.J. At the heart of… Continued

To win over client business from the country’s third-largest manufacturer and distributor of spinal implants, agency creatives and marketers at TraverRohrback had to pitch a campaign that first teased then intrigued. Last summer, as Depuy… Continued

Doctors Say Web Not Healthy For Healing Business Physicians and health care executives are against patients searching for treatment info online, says a recent Find/SVP study, mainly because it threatens to compete with patients using… Continued

The HMO Group, a national alliance of non-profit and integrated HMOs based in New Brunswick, N.J., tallied up its November HMO Honor Roll. Here’s the top 10: 1. Group Health Cooperative of South Central Wisconsin… Continued