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BBC Television Centre; Wood Lane, London W12 TRJ Phone: 44 (0) 181-743-8000 Editor’s Note: The BBC is, no contest, one of the toughest outlets to sell on the worth of PR since several execs told… Continued

In the gamut of potential PR campaigns, those targeted to improve community relations are perhaps the hardest to gauge. Your customers are, in a sense, a captive audience, linked to your firm by the bonds… Continued

As the holidays approach, companies typically try to find ways to cozy up to consumers, often working overtime to make their publics aware of charitable and humane causes. But perhaps more relevant than this seasonal… Continued

To win over client business from the country’s third-largest manufacturer and distributor of spinal implants, agency creatives and marketers at TraverRohrback had to pitch a campaign that first teased then intrigued. Last summer, as Depuy… Continued

Doctors Say Web Not Healthy For Healing Business Physicians and health care executives are against patients searching for treatment info online, says a recent Find/SVP study, mainly because it threatens to compete with patients using… Continued

The HMO Group, a national alliance of non-profit and integrated HMOs based in New Brunswick, N.J., tallied up its November HMO Honor Roll. Here’s the top 10: 1. Group Health Cooperative of South Central Wisconsin… Continued

NCQA Issues Stamp of Approval for Second Time Quality of care claims have become the industry’s biggest marketing obsession -especially among managed care plan execs – and the hardest to prove. At present, one of… Continued

December 8-9 IBC Group’s Auto PPOs. Moving from bill audits to strategic contracts. Orlando. 508/481-6400. December 8-10 The Managed Care Advisory Council’s Demand Management Call Centers in Managed Care. Create, market and manage a nurse… Continued

11 Tips For Increasing Ethnic Representation Boosting minority representation within healthcare’s executive ranks – which is at a dismal 1 percent, according to the American Hospital Association’s Institute for Diversity in Health Management – is… Continued

Who: Eastern Pennsylvania Network (EPHN-Bethlehem, Pa.) is partnering with Blue Health Network (BRHN-Pottsville, Pa.) When: Nov. 1 (effective date) Total PR/Marketers: 1 marketing director, 2 marketing sales reps (no staff was cut) Effect on PR/Marketing:… Continued