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NCQA Issues Stamp of Approval for Second Time Quality of care claims have become the industry’s biggest marketing obsession -especially among managed care plan execs – and the hardest to prove. At present, one of… Continued

December 8-9 IBC Group’s Auto PPOs. Moving from bill audits to strategic contracts. Orlando. 508/481-6400. December 8-10 The Managed Care Advisory Council’s Demand Management Call Centers in Managed Care. Create, market and manage a nurse… Continued

11 Tips For Increasing Ethnic Representation Boosting minority representation within healthcare’s executive ranks – which is at a dismal 1 percent, according to the American Hospital Association’s Institute for Diversity in Health Management – is… Continued

Nov. 30- Dec. 5: Columbia Business School, "Market Analysis for Competitive Advantage," Harriman or Tarrytown, New York, 800/692-3932. Nov. 30-Dec. 5: Columbia Business School, "Building and Managing Brand Equity," Harriman or Tarrytown, New York, 800/692-3932.… Continued

Recent Surveys: A Communications Pipeline To the Top A recent report from the National Foundation for Women Business Owners, Washington, D.C., shows that business owners (both men and women) seek advice from in-house accountants and… Continued

375 Lexington Avenue, New York. N.Y. 10017; Phone: 212/499-2000 Editor’s Note: With more than 5 million readers and 17 issues a year, PR professionals should include this publication as a pitch-list priority. If Family Circle… Continued

Researching: Use search engines such as altavista.com and hotbot.com; Searching: Use job banks, associations and sites to stay up to date; Taking Action: Fill out job queries (online ones are plentiful) and send resumes; Networking:… Continued

Mainstream job sites like careerpath.com have become commonplace information sources for companies in the recruitment mode or professionals on the job trail. And regularly tracking Web sites that are devoted to job-seeking professionals is an… Continued

On the Radar Screen AT&T Issues Rare Statement In Response to USA Today In a precedent-setting move, AT&T [T] issued a press release Nov. 14 in response to a same-day story that ran in USA… Continued

The weight of measurement – which is undergoing a metamorphosis as experts prod and poke at its worth – will be based on setting parameters long before a PR campaign or program gets off the… Continued