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Doctors Say Web Not Healthy For Healing Business Physicians and health care executives are against patients searching for treatment info online, says a recent Find/SVP study, mainly because it threatens to compete with patients using… Continued

The HMO Group, a national alliance of non-profit and integrated HMOs based in New Brunswick, N.J., tallied up its November HMO Honor Roll. Here’s the top 10: 1. Group Health Cooperative of South Central Wisconsin… Continued

NCQA Issues Stamp of Approval for Second Time Quality of care claims have become the industry’s biggest marketing obsession -especially among managed care plan execs – and the hardest to prove. At present, one of… Continued

How many of you have encountered clients who admire brands such as Coke, Nike, McDonald’s, Gillette, Gap or Kellogg – the real icons in the world of marketing? Probably most of you, since there’s much… Continued

Because each company designs its own system, the price and time necessary to implement a system vary widely. For example, a company can elect to distribute news and information via TV only, or through an… Continued

For many companies, the ideal way to compete in the marketplace and empower employees is, not surprisingly, information-based. Certainly, many companies use newsletters and in-house magazines, and others have unofficially relied on word-of-mouth, but those… Continued

Nov. 30- Dec. 5: Columbia Business School, "Market Analysis for Competitive Advantage," Harriman or Tarrytown, New York, 800/692-3932. Nov. 30-Dec. 5: Columbia Business School, "Building and Managing Brand Equity," Harriman or Tarrytown, New York, 800/692-3932.… Continued

Recent Surveys: A Communications Pipeline To the Top A recent report from the National Foundation for Women Business Owners, Washington, D.C., shows that business owners (both men and women) seek advice from in-house accountants and… Continued

375 Lexington Avenue, New York. N.Y. 10017; Phone: 212/499-2000 Editor’s Note: With more than 5 million readers and 17 issues a year, PR professionals should include this publication as a pitch-list priority. If Family Circle… Continued

Researching: Use search engines such as altavista.com and hotbot.com; Searching: Use job banks, associations and sites to stay up to date; Taking Action: Fill out job queries (online ones are plentiful) and send resumes; Networking:… Continued