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Launching a Web site that could wire two audiences on opposite sides of the healthcare spectrum – consumers and medical professionals throughout New York state – was the charge of Ipro, an independent, not-for-profit medical… Continued

A 12-Month Countdown to Igniting an Exciting Trade Show Campaign Opportunity doesn’t "knock" at medical meetings for healthcare PR – it bangs you over the head and yells, "Come and get it!" Top media, influential… Continued

Preventive Healthcare Uninsured Women Get Cancer Screening Due to a far-reaching collaboration among 40 healthcare agencies in New York, uninsured women are reaping the benefits of early intervention treatments for breast and cervical cancer screenings.… Continued

Partnerships that are neither mergers nor acquisitions are becoming the preferred option for healthcare consolidation and market expansion among community providers. The recent affiliation between Illinois Masonic Medical Center (IMMC) and Norwegian-American Hospital (NAH) is… Continued

We’re looking for your best marketing/PR campaigns of the year. Our second annual "Best PR and Marketing Campaigns of 1997" is underway and we’re accepting your entries that demonstrate exceptional campaign strategy, planning and execution.… Continued

Columbia/HCA Healthcare Corp. is in the throes of a sweeping reorganization that could ultimately mean its local PR will call the shots on shaping the corporate image of the troubled-but-thriving hospital giant. The corporate strategy,… Continued

http://www.womenconnect.com Editor’s Note: This site, which launched in the spring of 1996, is attracting 1 million visitors a month. The site does focus on women’s issues exclusively, but it has a far more serious slant… Continued

Media Campaigns Hinge on Thoroughness and Timing Product tours can seem like one of the most obvious ways to attract media buzz and get your company some publicity, but putting on successful product tours has… Continued

An interview with Pam Alexander High-tech PR is one of the fastest growing communication genres. In this conversation with Pam Alexander, founder of Alexander Communications, PR NEWS delves into issues that impact PR in the… Continued

For corporations, the Internet has been as much of a PR nemesis as it has been a friend. Companies as deep-pocketed as McDonald’s [MCD] and as all-American as Hewlett-Packard [HWP] have felt the power of… Continued