Subscription Content

Launching a Web site that could wire two audiences on opposite sides of the healthcare spectrum – consumers and medical professionals throughout New York state – was the charge of Ipro, an independent, not-for-profit medical… Continued

A 12-Month Countdown to Igniting an Exciting Trade Show Campaign Opportunity doesn’t "knock" at medical meetings for healthcare PR – it bangs you over the head and yells, "Come and get it!" Top media, influential… Continued

Preventive Healthcare Uninsured Women Get Cancer Screening Due to a far-reaching collaboration among 40 healthcare agencies in New York, uninsured women are reaping the benefits of early intervention treatments for breast and cervical cancer screenings.… Continued

Partnerships that are neither mergers nor acquisitions are becoming the preferred option for healthcare consolidation and market expansion among community providers. The recent affiliation between Illinois Masonic Medical Center (IMMC) and Norwegian-American Hospital (NAH) is… Continued

We’re looking for your best marketing/PR campaigns of the year. Our second annual "Best PR and Marketing Campaigns of 1997" is underway and we’re accepting your entries that demonstrate exceptional campaign strategy, planning and execution.… Continued

Columbia/HCA Healthcare Corp. is in the throes of a sweeping reorganization that could ultimately mean its local PR will call the shots on shaping the corporate image of the troubled-but-thriving hospital giant. The corporate strategy,… Continued

Healthcare PR & Marketing News’s salary survey findings reflect the industry’s continued evolution toward consolidation. Traditional distinctions between provider and insurers are becoming blurred and job titles and career opportunity continue to reflect the emergence… Continued

Conference Round-Up Media 2000 Shows Internet Provides Promise – And Pitfalls As mighty as the Internet is in conveying accurate information, it can be equally powerful in spreading misinformation, so the need for lightening-quick media… Continued

Say the name Bayer and most likely the word aspirin or the brand Alka-Selzter comes to mind. Yet Bayer Corp., the Pittsburgh-based U.S. subsidiary of Bayer AG, Leverkusen, Germany, wanted the public and the media… Continued

New Hires AlliedSignal Aerospace, Torrance, Calif., appointed Catherine Tornero communications manager; was associate manager, corporate communications and PR for Baskin-Robbins USA Co., Glendale, Calif. American Council on Exercise (ACE), San Diego, named Jim Winters VP… Continued