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Conference Round-Up Media 2000 Shows Internet Provides Promise – And Pitfalls As mighty as the Internet is in conveying accurate information, it can be equally powerful in spreading misinformation, so the need for lightening-quick media… Continued

Say the name Bayer and most likely the word aspirin or the brand Alka-Selzter comes to mind. Yet Bayer Corp., the Pittsburgh-based U.S. subsidiary of Bayer AG, Leverkusen, Germany, wanted the public and the media… Continued

New Hires AlliedSignal Aerospace, Torrance, Calif., appointed Catherine Tornero communications manager; was associate manager, corporate communications and PR for Baskin-Robbins USA Co., Glendale, Calif. American Council on Exercise (ACE), San Diego, named Jim Winters VP… Continued

On the Radar Screen: Mattel Doesn’t Deliver PR Bust During Queries About Barbie When news about Mattel making over Barbie recently made its way to the pages of The Wall Street Journal (months before the… Continued

The following random list was taken from The Foundation Center’s fifth edition of the "National Directory of Corporate Giving." The 1,224-page book lists a range of philanthropic endeavors, including what foundations set up by corporations… Continued

In my last column I talked about the necessary questions to ask while contemplating how to strategically communicate radical change to employees. Let’s now explore the components of a change communications plan. I will assume… Continued

Many companies (Texaco [TX] and Sunbeam [SOC], to name a few) have discovered that when a crisis breaks, business achievements and philosophies (i.e., marketplace longevity; well-intentioned business moves) overshadow the challenge at hand: dealing with… Continued

Dec. 2: IABC, "Writing for the Wired World," Washington, D.C., 800/776-4222. Dec. 7: Software Marketing Journal, "Executive Forum," Aspen, Colo., 415/546-5585. Dec. 10: PRSA/NCC International Committee and The National Summit on Africa, "Between Capetown and… Continued

On The Know About Brands No One Communications Device Works Globally In the line-up of trends and issues driving PR, the references to "globalization" and "brands" claim top spots today. In lieu of that, here’s… Continued

BBC Television Centre; Wood Lane, London W12 TRJ Phone: 44 (0) 181-743-8000 Editor’s Note: The BBC is, no contest, one of the toughest outlets to sell on the worth of PR since several execs told… Continued