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http://www.womenconnect.com Editor’s Note: This site, which launched in the spring of 1996, is attracting 1 million visitors a month. The site does focus on women’s issues exclusively, but it has a far more serious slant… Continued

Media Campaigns Hinge on Thoroughness and Timing Product tours can seem like one of the most obvious ways to attract media buzz and get your company some publicity, but putting on successful product tours has… Continued

An interview with Pam Alexander High-tech PR is one of the fastest growing communication genres. In this conversation with Pam Alexander, founder of Alexander Communications, PR NEWS delves into issues that impact PR in the… Continued

For corporations, the Internet has been as much of a PR nemesis as it has been a friend. Companies as deep-pocketed as McDonald’s [MCD] and as all-American as Hewlett-Packard [HWP] have felt the power of… Continued

Dec. 2: IABC, "Writing for the Wired World," Washington, D.C., 800/776-4222. Dec. 7: Software Marketing Journal, "Executive Forum," Aspen, Colo., 415/546-5585. Dec. 10: PRSA/NCC International Committee and The National Summit on Africa, "Between Capetown and… Continued

On The Know About Brands No One Communications Device Works Globally In the line-up of trends and issues driving PR, the references to "globalization" and "brands" claim top spots today. In lieu of that, here’s… Continued

BBC Television Centre; Wood Lane, London W12 TRJ Phone: 44 (0) 181-743-8000 Editor’s Note: The BBC is, no contest, one of the toughest outlets to sell on the worth of PR since several execs told… Continued

In the gamut of potential PR campaigns, those targeted to improve community relations are perhaps the hardest to gauge. Your customers are, in a sense, a captive audience, linked to your firm by the bonds… Continued

As the holidays approach, companies typically try to find ways to cozy up to consumers, often working overtime to make their publics aware of charitable and humane causes. But perhaps more relevant than this seasonal… Continued

On the Radar Screen: Mattel Doesn’t Deliver PR Bust During Queries About Barbie When news about Mattel making over Barbie recently made its way to the pages of The Wall Street Journal (months before the… Continued