Subscription Content

AP Headquarters: 50 Rockefeller Plaza, New York, N.Y. 10020 Editor’s Note: Millions of people worldwide find out about the news via the Associated Press, which feeds copy and pictures to a plethora of media houses… Continued

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

The crash of TWA Flight 800 has become a case study in crisis communications gone very flat. But the controversy more pointedly illustrates that surviving a crisis requires surveying the status of your company long… Continued

Internal Memo Points To Improprieties For the first time in Burson-Marsteller’s 44-year history, the PR powerhouse has let go of one of its regional chief financial officers for inflating by several million dollars operating profit… Continued

It’s become apparent that how companies will ultimately fare in the wake of a crisis won’t be in how good they are at quick fixes but how skilled they were at preventing mishaps as well… Continued

I’m willing to bet my next sound bite, that if you’re in the business of corporate communications, chances are you’ll have to announce a layoff some time in your career. During one week last November,… Continued

Casual day in the workplace can be a weekly or monthly luxury, but for the Lee Apparel Company and its agency Barkley & Evergreen Public Relations (BEPR), the ritual was used as the cause marketing… Continued

January 12-14 Integrated Healthcare Symposium’s Governing Integrated Healthcare Systems. Naples, Fla. 909/336-1567. January 22 Medical Marketing Association’s Regional Conference. Cambridge, Mass. 415/764-4807. March 29-April 1 The Alliance for Healthcare Strategy and Marketing’s 1998 Annual Conference.… Continued

Healthcare Initiatives Providers Launch ‘Boston Tea Party’ Protest More than 1,000 healthcare professionals tossed bags of phony money and corporate annual reports into the Boston Harbor last week to protest what they deem to be… Continued

Launching a Web site that could wire two audiences on opposite sides of the healthcare spectrum – consumers and medical professionals throughout New York state – was the charge of Ipro, an independent, not-for-profit medical… Continued