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Managed Care: Alternative Healthcare Gets a Boost in Minnesota Responding to growing member demand for alternative healthcare coverage, HealthPartners will become the first health plan in Minnesota to offer access to a broad range of… Continued

Often activist groups announce their intentions in advance – especially if they’re seeking media attention. This gives the healthcare organization a chance to gather information from existing sources in the community and develop situation-specific responses.… Continued

Acutely aware that it went too far, the American Medical Association is in image-repair mode as it clarifies its position on corporate arrangements. For the AMA, the Sunbeam fiasco has become a case study in… Continued

5 Tips For Opposition Damage Control Every organization that provides or deals with healthcare is a potential target of an angry advocacy group – from People for the Ethical Treatment of Animals to an organization… Continued

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

Communicators are more frequently testing the role of community relations – which has historically taken a back seat to high-profile PR such as media and investor relations – as not only an image booster but… Continued

Whatever!?! Letter From Disney’s Eisner: Worthy of ‘War and Peace’ Honor Perhaps Walt Disney [DIS] CEO Michael Eisner thought readers would be armed with hankies, but we found his letter for the company’s annual report… Continued

Maximizing executive speaking engagements is becoming more of a proactive exercise in strategic planning than cherry-picking the plum invitations from organizations that have sought out your CEO or top executives. For targeted executive exposure, this… Continued

As promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued

In 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued