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The International Monetary Fund’s $57 billion bailout to help repair South Korea’s flagging economy might seem like some much-needed salve, but sources say what this Asian country also needs is an image makeover, and private… Continued

TWA [TWA] Flight 800 goes down. Texaco [TX] executives are accused of racism. Mitsubishi [2694Z] is racked with allegations of sexual harassment by supervisors of its female employees. A sect holes up in a building… Continued

Charged with packaging the most intriguing results from the Durex Global Sex Survey, Manning Selvage & Lee (Atlanta office) armed the media with these sexy news hooks: Although the media may want food fast, they… Continued

Americans haven’t seen a Durex Consumer Products condom ad on network TV because such advertising is banned on that particular medium. But they’ve probably learned of some of the racy results from its global sex… Continued

The cost of large employers’ health plans has already nudged up 4% by January 1998, compared to a 3% increase in 1997, according to a new survey released by Towers Perrin (TP), a New York-based… Continued

Marketing to Women Women Enjoy Longer, Disease-Free Years, Study Finds A new study confirms that targeting women with preventive health services to increase life expectancy is a savvy move. The study, "Behavioral Risk Factor Surveillance… Continued

Pro bono campaigns can give healthcare agency professionals a philanthropic high, where the biggest payoffs are in "doing the right thing" for an industry-related cause and building a network of industry professionals who are committed… Continued

Having an in-depth crisis communications plan in place makes all the difference when an employee is murdered and the police and the media are swarming outside your hospital in the middle of the night. When… Continued

Shriners Hospital wasn’t at all deterred by ethical concerns when it teamed up with The Coca-Cola Company last month. "We saw the immediate potential for patient recruitment," said Lewis Molnar, Shriners’s executive VP and COO,… Continued

28 West 23rd Street New York, NY 10010 Editor’s note: To get on the women’s health radar screen, PR pros can’t afford to pass up this national consumer publication (circulation: 1 million) that targets women… Continued