Subscription Content

Revised market requirements ushered in by the Nasdaq National Market and the Nasdaq SmallCap Market, and approved by the Securities Exchange Commission, could end up being a blessing – or a curse – for those… Continued

Selling to Kid "Best Kids Marketing Campaign of 1997" – Deadline: March 16; Healthcare PR & Marketing News "Best PR & Marketing Campaigns of 1997" – Deadline: March 18; Interactive PR & Marketing News "Netty… Continued

January 31-February 3 American Hospital Association’s Annual Membership Meeting. Washington, D.C. 202/638-1100. February 19-21 University of California at San Francisco’s Cardiovascular Health: Coming Together for the 21st Century, A National Conference. San Francisco. 415/476-5808. March… Continued

Managed Care: Alternative Healthcare Gets a Boost in Minnesota Responding to growing member demand for alternative healthcare coverage, HealthPartners will become the first health plan in Minnesota to offer access to a broad range of… Continued

Often activist groups announce their intentions in advance – especially if they’re seeking media attention. This gives the healthcare organization a chance to gather information from existing sources in the community and develop situation-specific responses.… Continued

Acutely aware that it went too far, the American Medical Association is in image-repair mode as it clarifies its position on corporate arrangements. For the AMA, the Sunbeam fiasco has become a case study in… Continued

5 Tips For Opposition Damage Control Every organization that provides or deals with healthcare is a potential target of an angry advocacy group – from People for the Ethical Treatment of Animals to an organization… Continued

Charged with packaging the most intriguing results from the Durex Global Sex Survey, Manning Selvage & Lee (Atlanta office) armed the media with these sexy news hooks: Although the media may want food fast, they… Continued

Americans haven’t seen a Durex Consumer Products condom ad on network TV because such advertising is banned on that particular medium. But they’ve probably learned of some of the racy results from its global sex… Continued

The cost of large employers’ health plans has already nudged up 4% by January 1998, compared to a 3% increase in 1997, according to a new survey released by Towers Perrin (TP), a New York-based… Continued