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NEWS ABOUT THE NET

March 16th, 1998 by

Communicators Expect 50 Percent Surge in Net Output More than 60 percent of corporate communicators predict that within five years more than 50 percent of their output will be routed through the Internet to constituent… Continued

WORKING MOTHER MAGAZINE, 135 WEST 50TH STREET, 16TH FLOOR, NEW YORK, N.Y. 10020; PH: 212/445-6100

March 16th, 1998 by

Editor’s Note: Close to 1 million people read this magazine, which is published 10 times a year, for its range of content. April’s issue takes on these topics: tax breaks for familes; tapping into the… Continued

Industry News

March 9th, 1998 by

Business Moves/New Ventures Duffey Communications, Atlanta, has launched a new in-house design and creative services division: Studio D. Diane Kerr, formerly a senior designer at The Vanguard Group, Valley Forge, Pa., will serve as creative… Continued

The Big East Commissioner’s Blunder: Time for Some Media Training

March 9th, 1998 by

The recent hoopla in hoops makes us realize that media training or refresher courses in this area always come in handy. Last week, the Big East was still trying to ward off a prying press… Continued

Holiday Collectibles Site Drives High-Volume Traffic Year-Round

March 9th, 1998 by

To put a lid on chat room rumors about its latest holiday gift collections and products, Department 56 launched its Web site to keep avid collectors updated with "official," timely product news that motivates them… Continued

Calendar

March 9th, 1998 by

March 13-15: "PRSSA National Assembly Meeting," Public Relations Society of America, Marina del Rey, Calif., 212/955-2230, http://www.prsa.org. March 13-22: "Universal Accredidation Exam Testing Window," Public Relations Society of America, 212/955-2230, http://www.prsa.org. March 16: "Strategic Public… Continued

Market Trends

March 9th, 1998 by

Working with Radio Professor’s Study Shows 20% Of Releases Are Never Opened If you’ve ever wondered how radio stations make decisions about whether they use the press releases you send them, a new study by… Continued

Media Insight – www.Boston.com

March 9th, 1998 by

www.Boston.com P.O. Box 2378 Boston, Mass. 02107-2378 Editor’s Note: From where we’re sitting, Boston.com, which launched in October 1995, ranks in the top five of very difficult online operations to strike up a relationship with.… Continued

Top 1997 Video News Releases Announced

March 9th, 1998 by

Medialink, New York, which specializes in VNRs and other related corporate communications productions worldwide, ranked its top VNRs for last year. Its in-house monitoring division based its list on the top 20 releases according to… Continued

USPS Postal Exec Points to PR As Key to ‘Priority Mail’ Campaign

March 9th, 1998 by

David Shinnebarger of the U.S. Postal Service was honored last month as the "1998 Communicator of the Year" by the Business Marketing Association’s New York Chapter. Shinnebarger is the manager, marketing, for expedited and package… Continued