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PR: The Good, The Bad and the Ugly

March 23rd, 1998 by

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

Media Insight – Honolulu Star-Bulletin

March 23rd, 1998 by

Honolulu Star-Bulletin P.O. Box 3080 Honolulu, Hawaii 96802-3080; ph: 808/525-8635 This Knight-Ridder evening newspaper with an approximate 75,000 circulation is a well-nested regional publication and its editorial operation has a tight-knit nucleus of decision makers… Continued

A Glimpse at What Customers Think…

March 23rd, 1998 by

If you manage any kind of external corporate PR, you best pay close attention to what customers think of the industry in which you work. In this American Customer Satisfaction Index, here’s the latest on… Continued

In the Legal Fray, a ‘No Comment’ Can Be a Wise IR Take

March 23rd, 1998 by

When a public corporation is embroiled in a lawsuit, the kind of investor relations it should employ is based on a very fine line between not trying the case in the press and addressing stakeholder… Continued

Editor’s Note

March 23rd, 1998 by

PR NEWS will be hosting its next crisis management workshop in San Francisco Sept. 16 and 17. For more information, call 1/888-707-5814.

New To PR NEWS! JobTracker

March 23rd, 1998 by

Acct Sup/SWANSON RUSSELL ASSOCIATES/ Ad agency needs seasoned healthcare advertising professional with at least 10 years experience. Strategic planning, project management, supervisory skills required. Send resume to Swanson Russell Associates, 9140 West Dodge Road, Suite… Continued

Industry News

March 23rd, 1998 by

On the Radar Screen Seahawks Owner Funds Web Site; Does Seagram Need To Stem Employee Concerns? We’ve come across well-entrenched and successful companies that don’t even foster this kind of constituent dialogue with the simplest… Continued

Ernst & Young Improves Image, Communication With Women

March 23rd, 1998 by

An increasing number of companies are taking a harder look in the mirror and facing their flaws head-on. And they’re also heeding outside criticism to improve their image both internally and externally. Such examples include… Continued

Hotel’s In-Room Magazine Is Ritzy Promotional Tool

March 23rd, 1998 by

Some of the best things in life are free, as guests at Ritz Carlton hotels and its PR execs have discovered. Last month, the hotel premiered The Ritz Carlton Magazine, a 116-page glossy travel magazine… Continued

QUALITY 411

March 19th, 1998 by

Deloitte & Touche is targeting health plans with a quality audit program, recently licensed by the National Committee for Quality Assurance (NCQA), that will provide information systems for HEDIS assessments and tips for marketing compliance.… Continued