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When a company is in the throes of layoffs, the internal communications process can get muddied when a company seeks to satisfy Wall Street more than its employees. If employees learn that jobs will be… Continued

When trendy clothier Eddie Bauer ignored the maxim that the customer is always right, it learned how quickly PR disasters can take root and continue to damage a company’s reputation well after the incident. The… Continued

April 27-28 — "Media Relations Forum `98," Infocom Group, Marriott Marquis, New York, 800/959-1059. April 28 — "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 –… Continued

Grob Health & Science, Cambridge, Mass., has released the "Grob Guide to Market Research," a virtual bible for marketers. If you’re strapped with cumbersome research projects, the guide helps you better organize your goals and… Continued

Survey Says Net Influence is Internal A new survey by the Institute for Public Relations, Gainesville, Fla., shows that the impact the Internet is havinga mostly internal impact on corporations. A key revelation indicates that… Continued

Address: 135 North 6th St. Emmaus, PA 18098; ph: 610/967-5171 If you plant an idea with a Men’s Health editor and it makes it to print, you’ll be reaching more than 1 million readers. One… Continued

Last week, Edelman PR Worldwide, found itself knee deep in the Microsoft [MSFT] v. Department of Justice controversy. Microsoft was taken to task for a PR proposal from Edelman that is meant to help the… Continued

Associations rely on public affairs communications and follow-through to influence government decisions and maintain their membership. For example, the Alexandria, Va.-based non-profit Independent Electrical Contractors, Inc. will keep independent electrical contractors in New Jersey apprised… Continued

Public/Media Relations/Writer/ NATIONAL ASSOCIATION OF CHILDREN’S HOSPITALS AND RELATED INSTITUTIONS National child health association seeks a creative self-starter to develop and implement public and media relations campaigns and provide writing and editing support for publications.… Continued

On The Radar Screen: Brill to Take on Media We wonder if PR pros, who have a love-hate relationship with the press, will be among the subscribers to Steven Brill’s new brainchild: Content. Brill, who… Continued