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Terri Hautman, manager of Image/Brand for Chrysler Corp. suggests these five rules for building brand through public relations: Know what the product, and the campaign that surrounds it, stands for; Target those buyers who have… Continued

It is crucial for individual departments within a company to conform messages to a central positioning strategy and coordinate their activities with other departments that are interacting with the same stakeholders. Brand equity is a… Continued

In this article, PR NEWS speaks to the authors of two new communications books. In the first conversation, we speak to Michael Morley, president of the New York office of Edelman, who provides fresh insight… Continued

When trendy clothier Eddie Bauer ignored the maxim that the customer is always right, it learned how quickly PR disasters can take root and continue to damage a company’s reputation well after the incident. The… Continued

April 27-28 — "Media Relations Forum `98," Infocom Group, Marriott Marquis, New York, 800/959-1059. April 28 — "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 –… Continued

Grob Health & Science, Cambridge, Mass., has released the "Grob Guide to Market Research," a virtual bible for marketers. If you’re strapped with cumbersome research projects, the guide helps you better organize your goals and… Continued

Survey Says Net Influence is Internal A new survey by the Institute for Public Relations, Gainesville, Fla., shows that the impact the Internet is havinga mostly internal impact on corporations. A key revelation indicates that… Continued

Address: 135 North 6th St. Emmaus, PA 18098; ph: 610/967-5171 If you plant an idea with a Men’s Health editor and it makes it to print, you’ll be reaching more than 1 million readers. One… Continued

Last week, Edelman PR Worldwide, found itself knee deep in the Microsoft [MSFT] v. Department of Justice controversy. Microsoft was taken to task for a PR proposal from Edelman that is meant to help the… Continued

Associations rely on public affairs communications and follow-through to influence government decisions and maintain their membership. For example, the Alexandria, Va.-based non-profit Independent Electrical Contractors, Inc. will keep independent electrical contractors in New Jersey apprised… Continued