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New To PR NEWS! JobTracker

May 4th, 1998 by

U S WEST is seeking experienced public relations professionals to fill multiple Media Relations positions at two high-growth U S WEST divisions in Denver, each with sales of more than $1 billion. In these positions,… Continued

Industry News

May 4th, 1998 by

Business Moves NetReflector, UK, hopes to make online market research easier through its InstantSurvey, an information collection engine that enables managers to design and conduct online surveys through Web browsers. Prices begin at $40. Market… Continued

Sharing Risks Pays Off When The Gamble is the Internet

May 4th, 1998 by

PR professionals who are willing to roll the dice with startup clients seeking to establish a leading brand in the explosive Internet marketplace can reap exciting profits – financially and professionally. This philosophy made Melody… Continued

Brochureware On The Bayfront: From Static To Striking

May 4th, 1998 by

Health Care Facility Manipulates Home Page To Engage And Direct Users Inward Health care Web sites leave a lot to be desired. Users generally find a collection of digital soundbites that strike a less-than-flattering pose… Continued

Creating Customer Preference Means Distinct Branding Practices

May 4th, 1998 by

Imagine exchanging insider information about your PR and marketing practices with your competitors – not your typical corporate benchmarking approach. But that’s what some forward-thinking communicators are doing in order to distinguish their services and… Continued

Winning PR Efforts’

April 30th, 1998 by

Human Responsibility’ Focus Prompts Action on Donation Changing attitudes about the confusing and often unsettling issue of organ donation demands a momentum-building, multi-faceted communications approach to the media, community and advocacy organizations. This was the… Continued

Living Fit

April 30th, 1998 by

21100 Erwin Street Woodland Hills, CA 91367; Phone: 818/884-6800 Editor’s Note: Editors at Living Fit are approachable, but un-targeted pitches are a sure-fire way of getting on their bad side. The magazine, with a circulation… Continued

New To HPRMN! JobTracker

April 30th, 1998 by

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, Healthcare PR & Marketing News has rolled out a JobTracker classifieds section. Your ad will reach between… Continued

Winning Campaigns Exceed Goals Using Limited Resources; Innovative Messages

April 30th, 1998 by

The industry shift toward innovative branding, strategic planning and creative use of limited resources is evident in the winning campaigns of Healthcare PR and Marketing News’ 1997 "Best PR & Marketing Campaigns." These efforts prove… Continued

Mark Your Calendar

April 30th, 1998 by

May 3-5: Healthcare Strategy Institute’s Third National Forum on Customer Based Marketing Strategies. Phoenix. 847/869-8482. May 11-12: Integrated Healthcare Report’s First Annual Symposium on Integrated Healthcare for the Next Generation of Medicare and the Coming… Continued