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Investing In Employees’ Future If your firm is hiring younger employees, keep this advice in mind: 89 percent of those recently surveyed say that they would be more likely to stay with an employer who… Continued

The Web provides a plethora of sites that answer career questions, from how to write a cover letter, to finding a job in a foreign market. But finding the sites to fit your needs can… Continued

June 14-17: American Association of Health Plans’ National Conference. Boston. 202/778-3269. June 17-18: Strategic Research Institute’s Direct-to-Consumer Marketing. New York. 800/599-4950. June 23-24: Quality Alert Institute’s "Using the Balanced Scorecard to Measure Corporate Performance" conference.… Continued

AHA Responds to ER Crisis With Guidelines Ravenswood Hospital’s image-shattering policy that prevented the ER workers from treating a 15-year old boy who eventually died outside its doors, received national criticism from President Clinton, who… Continued

As one of 6,000 non-profit organizations vying for PSA coverage, the Muscular Dystrophy Association maintains top-of-mind awareness among news organizations with a steady flow of new material for editors. Its latest effort, "Fighting Mad" features… Continued

It is always impressive to pull new ideas out of your healthcare PR bag of tricks. But don’t lose sight of some classic seasoned elements of a marketing communications action plan that can leverage your… Continued

Using the voices of children who live with smokers, the Kansas Health Foundation (KHF) delivered a hard-hitting, plain-spoken message about second-hand smoke that reached more than 20 million in the market and got smokers to… Continued

Hospitals Behind The Year 2000 Eight Ball Hospitals have not yet resolved the myriad of issues involving Year 2000 communications problems, according to a new study by information technology firm Gordon & Glickson in Chicago.… Continued

The $1.2 billion sale of 22 Columbia/HCA hospitals to a consortium of non-profit entities last month brought on a wave of local uncertainty on what the new hospitals’ status will be to the communities involved.… Continued

Virginia’s Department of Health is being accused by two state television stations of trying to secure more bang for its advertising buck with guaranteed news coverage of its abstinence campaign. Marketing officials blasted the campaign… Continued