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M&A: W2O Group early today acquired Marketeching Solutions, LLC, a research and social listening consultancy specializing in healthcare and life sciences. Founded in 2008 by Kevin Johnson, Marketeching has offices in New Hope, PA, and Philadelphia. Johnson will remain, operating Marketeching as a subsidiary of W2O. Earlier this year, Mountaingate Capital secured an investment position in W20 to propel growth through acquisitions.

A new quarterly survey of 100 PR agency firm leaders by the PR Council shows tight budgets and proving ROI top the list of concerns as the year winds down. The survey’s results were provided early exclusively to PR News Pro.

The second part of a two-part series about building an employee intranet. This part of the article deals with the actual build and design of the system and why it’s important to keep a beta user team and your C-suite advocates briefed.

What will the new year mean for PR pros and what skills should they bring with them. We ask 5 communicators what successful PR people will need.

A review of the week’s stories, trends and personnel moves in PR. This week’s edition includes Gutenberg’s spinning off Lumina, the mishandled crisis at an amusement park down under, a false alarm over the use of influencers and Fox’s CCO is leaving.

An infographic illustrating how quickly crises can move, spread around the globe and ruin a brand’s reputation.

No matter your industry or subject, creating a plan to reach goals that will help you arrive at your destination also can assist you to better understand the scope of your communications and marketing. A plan will help you stay organized and make adjustments in case you run into unforeseen challenges and obstacles. It also can help you reduce processes into small, achievable chunks for accomplishing tasks that you’ll need to do to overcome challenges. Here are five steps to help you write a strategic communications plan.

A weekly roundup of the week that was in PR and a brief look at personnel moves. This week’s edition includes stories about Dunkin’ Brands, Spong’s new name, Ketchum’s WonderLust 50+ study and the founding of American Women in PR.

We’ve told you numerous times that video is booming on social, right? The data that Shareablee provides exclusively to PR News Pro shows video powering strong increases in consumer engagement. There are exceptions, however.

In part I of this story in our Oct. 17 edition we looked at how brands can strengthen their YouTube content without spending too much money. This week we’ll explore several best practices for measuring your YouTube efforts. Need an incentive to make sure your brand is engaged with YouTube? How’s the fact that 88% of all video searches result in a YouTube video? Or that after behemoth Google, YouTube is the largest search engine?