Forget Anything You Learned About Crisis Communications

Crises at Warp Speed: Good new and bad news. Brands can address stakeholders directly via social, yet 28% of crises spread globally via social within 1 hour. That’s really bad news since brands on average take 21 hours to respond. And, sorry, Warren Buffett, it no longer takes 5 minutes to destroy a brand’s reputation. It’s even faster in this minute-by-minute, 140-character news cycle, says MWWPR EVP and global coroporate reputation practice leader Careen Winters, who provides this chart. “60 seconds is the new first hour,” she adds.

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