Many brands have said they support #BlackLivesMatter. Some have taken direct action to back up their words. It is possible LeBron James may ask them to support the effort to register black voters and fight voter suppression, a source of structural racism, James says.
Latest Posts
Lessons Earned: Helping a High-Profile Brand Regain its Reputation
June 23rd, 2020 by Kirk StewartIn this continuing series about lessons in career and life, a former senior communicator outlines principles he learned as he helped rebuild a global athletic brand’s reputation.
Brands Turn Their Backs on Facebook Advertising
June 22nd, 2020 by Nicole SchumanA group of several civil rights organizations banded together last week, launching a campaign against Facebook in response to the allowance of what they define as hate speech. The NAACP, Anti-Defamation League, Color of Change, Sleeping Giants and Common Sense Media have all called for advertisers to halt all paid-post spending for the month of July.
88% of PR Pros See Industry Rebounding After Pandemic
June 22nd, 2020 by Seth ArensteinA new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
How to Better Position Your Messaging for Readers
June 22nd, 2020 by Ann WylieDo your messages resonate with audience members? They do if you remember that readers want you to solve their problems. One way to ensure your communication works is to make a grammatical distinction between features, advantages and benefits. Ann Wylie offers an example.
BerlinRosen’s Jonathan Rosen on Fatherhood and PR: Consider the World Your Kids Live In
June 19th, 2020 by Nicole SchumanAs a leader in public relations and a dad, Jonathan Rosen of BerlinRosen knows the importance of public opinion—even if it’s under his own roof during remote work and homeschooling—and encourages open dialogue within his family.
Aunt Jemima and Uncle Ben’s: How to Rebrand a Household Name
June 18th, 2020 by Nicole SchumanThe resurgence of the Black Lives Matter movement has caused many businesses to pause and take stock of their company values and what they represent. This week, Quaker Oats announced it will rebrand the popular maple syrup, Aunt Jemima, and Mars, Inc., which owns Uncle Ben’s rice products, announced a similar move. Other products such as Cream of Wheat and Mrs. Butterworth’s are following suit.
PRNEWS GRADES: Father’s Day Edition
June 18th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.
A Communicator’s Guide to Reopening The Office
June 18th, 2020 by Seth ArensteinAs brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.
[VIDEO] Social Media Club’s Caroline Jones Talks Front-line Social Media Strategy
June 17th, 2020 by PRNEWSPRNEWS welcomed Caroline Jones, executive director of Social Media Club, Inc., to talk about the intense pressure social media managers are under these days.