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Deconstructing the PGA Tour/LIV Merger: Four Lessons for Internal Communications Pros

June 19th, 2023 by

The communications coming directly from the PGA Tour players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.

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What Fatherhood Can Teach Us About Communications

June 16th, 2023 by

With Father’s Day upon us, here are six things that fatherhood has taught our author about communications.

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Internal Best Practices To Recognize Juneteenth

June 16th, 2023 by

As brands and companies recognize Juneteenth, it’s important to remember that supporting Black employees authentically and respectfully requires meaningful planning, understanding and action. Here are some internal strategies that your organization can use.

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Communications Dos and Don’ts for Acknowledging Juneteenth

June 15th, 2023 by

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

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An Overlooked Aspect of Your Communications Strategy

June 15th, 2023 by

With negative impacts of digital marketing rising and younger generations migrating away from social, our contributor explores how ignoring how communication campaigns are translated into the physical realm can be a costly mistake.

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How to Avoid Profiling a PR Meltdown

June 14th, 2023 by

While CNN’s Chris Licht may have been flattered by the offer of a profile, it was up to his comms team to point out the drawbacks. To ensure your leadership profile doesn’t go sideways and achieves the desired result, consider our contributor’s best practices.

A man is trying to interview another man who is pushing him away, and yelling into a phone, in an attempt to go rogue from the original message

What to Do When Your Client Goes Rogue

June 13th, 2023 by

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

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How Agencies Can Harness Independence to Drive LGBTQ+ Equality

June 12th, 2023 by

In our industry, there will always be opposition; however, as communications leaders, we should always do what is right for our communities, customers and employees, even when it’s uncomfortable.

Why Half of PR Pros Share Metrics They Don’t Understand 

June 12th, 2023 by

Half of the respondents in a new survey admitted to presenting a metric they didn’t understand. Why do so many struggle with understanding the metrics? Our author argues that it’s likely due to a combination of education and technology. 

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PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves

June 9th, 2023 by

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup.