You thought 2020 was difficult? It was. But what about 2021? Successful communication amid the coming year’s highly sensitive environment will require more authenticity, empathy, and innovation to meet new and evolved expectations.
Latest Posts
Three Keys to Effective Communication Amid ‘The Great Restart’
December 22nd, 2020 by Kathy BloomgardenHoliday Campaign Wisdom You Can Use All Year Long
December 18th, 2020 by Sarah WareThis holiday season will be different from others. As a result, the margin for error is slimmer. This means if you employ influencers, vet them a bit more than normal. Perhaps even restructure their contract to reflect the moment.
Facts and Proper Language Can Overcome Vaccine Hesitancy
December 18th, 2020 by Cindy DiBiasiVaccines for COVID-19 have arrived and logistics for distribution seem to be in place. Now another hurdle exists: convincing enough of the public that the vaccines work as advertised and that they’re safe and necessary. Reciting data and statistics to bolster trust will work only to a point. The communication piece of the vaccine effort must proceed carefully, speaking to people in language they can understand.
PRNEWS Announces Honorees for Top Women in PR
December 14th, 2020 by PRNEWSPRNEWS is pleased to announce this year’s Top Women in PR honorees. Our honorees demonstrated significant passion for their work even beyond their (virtual) office doors, often taking on pro bono communications work, in addition to advancing women leadership and/or diversity initiatives, both inside their respective organizations as well as in volunteer capacities outside of office hours.
Lessons for Crisis PR from Breach of CyberSecurity Firm FireEye
December 11th, 2020 by Kaylin TrychonIn a sense, the public has become inured to data breaches. Everyone seems to have one. Yet when one of the world’s top cybersecurity companies gets hacked, it’s a very serious situation. Fortunately, cybersecurity leader FireEye was transparent in communicating its breach, which it said occurred “recently.”
Two Words Can Boost the Response Rate of Media Pitches
December 8th, 2020 by Brandon WattsIt’s flattering when someone asks for your opinion, which essentially is what a media interview entails. PR pros can use that knowledge and two words that will bolster relationships with content creators. These two words also will increase response rate to media pitches, says Brandon Watts, who recently wrote an e-book that required a lot of pitching.
Now’s The Time to Replace Authenticity with Empathy
December 7th, 2020 by Carmen CollinsPR pros throw around the word authenticity with abandon. A better idea is to consider empathy when creating social posts, Cisco’s Carmen Collins writes. That means thinking not only about what you want to say, but also what the social media user wants, needs and feels.
[VIDEO] PRNEWS Talks to John Kell, Media Lead at Chobani, About 2021 Comms Trends
December 2nd, 2020 by Nicole SchumanThis week PRNEWS Live welcomed guest John Kell, media lead at Chobani, to chat about 2021 communications trends.
Nerd St. Gamers, Brownstein Tap Local Media to Drive National Coverage
December 2nd, 2020 by Laura EmanuelAs our Media Relations Conference fast approaches (Dec. 8-9), we’re introducing readers and attendees to speakers lighting up our (virtual) stage. Here is a case study from Nerd Street Gamers and Brownstein, who will be sharing their local media approach during the conference.
Paging Boston Market: When a Company Goes MIA During a Crisis
December 1st, 2020 by Hinda MitchellA PR crisis is bad enough. It’s worse when one occurs on a holiday and potentially ruins your customers’ holiday. That’s the time to act promptly, apologize sincerely and attempt to win back loyalty and trust. Apparently, that’s not how Boston Market is managing its turkey of a Thanksgiving.