Winner: Cone Communications – ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing For millions of hard-working Americans, having a safe and stable place to call home is financially out of reach. Public housing provides… Continued
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2014 Platinum PR Awards: Wow! Award
September 16th, 2014 byCo-Winner: American Greetings – World’s Toughest Job With Mother’s Day right around the corner, American Greetings needed a fresh way to make its audience not just think about but truly appreciate their mothers. Even though moms… Continued
2014 Platinum PR Awards: Word of Mouth/Viral Campaign
September 16th, 2014 byWinner: Chipotle and Edelman – The Scarecrow Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Through their “Food… Continued
2014 Platinum PR Awards: Website Marketing
September 16th, 2014 byWinner: Waggener Edstrom Communications – Holidays Made Possible by Microsoft For a company like Microsoft, the November and December months provide the biggest opportunity to build awareness and drive sales. In order to reach those that… Continued
2014 Platinum PR Awards: Video Program
September 16th, 2014 byWinner: Citizen Relations – Duracell Quantum When Citizen Relations was tasked with launching Duracell’s new Duracell Quantum battery, they asked a simple yet important question: If we created this powerful battery, isn’t it our responsibility to… Continued
2014 Platinum PR Hall of Fame Inductees
September 16th, 2014 by Richard BrownellPR News celebrated the 2014 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Sept. 16, 2014, at New York’s Grand Hyatt. The Platinum Hall of Fame honors PR campaigns… Continued
2014 Platinum PR Awards: Satellite Media Tour
September 16th, 2014 by Mark RenfreeCo-Winner: IHG – Holiday Inn Resort Kid Classified Campaign The Holiday Inn Resort Americas PR team was tasked to develop a PR campaign for the Holiday Inn Resort brand that targeted parents and helped differentiate the… Continued
PR Effort Looks to Put a Stop to Texting While Driving
August 18th, 2014 by PRNEWSSherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.
Platinum PR Awards Finalists Announced
August 18th, 2014 by PRNEWSJoining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.
PR News Announces 2014 Top Places to Work in PR
August 15th, 2014 by Richard BrownellPR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.